Microsoft Ads (Bing) Free Product Listings: What Is It & Why You Must Have It
If you are planning to launch a Shopping Campaign on Microsoft Ads for your Online Store you should know about another useful feature that you may use for free. This is Microsoft Free Product Listings. Thanks to this you can display ads with products for free.
Base principles of Microsoft Free Listings are very similar to Google Free Listings. We wrote a step-by-step guide on How to Set up Google Free listings.
Why It’s Important
eCommerce is growing and will continue to do so. So it’s important to learn new channels and tools which can increase your sales. Especially when it’s free.
All you need to get free impressions on Bing Shopping Tab is to set up a product feed on Microsoft Merchant Center.
Note: it takes some time for Microsoft Shopping Campaigns to start getting traffic and start driving your target audience to your online store effectively. Enabled free listings will allow you to keep your target audience in the meantime and show them product cards for free.
How It Looks Like
How To Set Up Microsoft Free Product Listings
It will be enough to do all the same as for the setting Merchant Center on Microsoft Ads to set up the placement of your products in the free listings on Microsoft search. Namely: create and set up a Microsoft Merchant Center account, prepare and upload a data feed.
We won’t go into that process in detail in this article, but you can read all the details here.
Make sure your product feed will be shown for free on Bing Shopping Tab after you set up a Microsoft Merchant Center and added the product data feed. To do this: go to the Product Listings tab and make sure that Free Product Listings are enabled in your Microsoft Merchant Center settings.
Now you know how to use Free Product Listings on Microsoft Ads. Don’t hesitate to ask your questions in the comment section, we’ll be happy to answer them!
Our experts could set up Microsoft Free Product Listings for your eCommerce business. If it makes sense for you please reach out to us here.
Performance Marketing Specialist. Working with PPC since 2016. Specializes in Google & Microsoft paid traffic for eCommerce & B2B projects. In love with analysis. When not launching effective Ad campaigns, she is reading up on the latest in eCommerce and data tracking last trends.