Editorial Standards of the Lira Agency Blog

The Lira Agency blog is designed to equip you with the necessary insights to refine and enhance your marketing and PPC tactics. Our goal is to become the premier global resource for learning about PPC and digital marketing.

Below, we outline the fundamental principles and editorial processes that ensure our content is reliable, educational, and practical.

At Lira Agency, our commitment to quality is reflected in every piece of content we produce.

Our editorial guidelines include:

• Accuracy: We prioritize meticulous research and careful wording to ensure our articles are free of inaccuracies, distortions, and ambiguous claims.
• Expertise: We consult with industry experts who possess profound knowledge to confirm the reliability of our content.
• Readability: We strive for simplicity, clarity, and brevity in our writing to make our content engaging and easy to understand for everyone.
• Value: We aim to deliver thorough insights coupled with practical, unique recommendations that provide real value and are not readily available elsewhere.
• Originality: We are dedicated to creating genuinely distinctive content that is both insightful and rooted in experience, helping to sustain our readers’ trust.

Our rigorous editorial process is structured to guarantee that the content we deliver adheres strictly to our core values.

Here’s a breakdown of the steps involved in maintaining our high standards:

Our content strategy team, composed of PPC and marketing experts, conducts extensive research to produce detailed creative briefs for every article. These briefs provide essential insights that guide our writers in crafting superior content.

We employ a stringent vetting process to assess all writers’ expertise and confirm their capabilities. This ensures that we engage seasoned marketing professionals with a deep understanding of the subject matter. These experts select topics they are familiar with and develop content that is informative, engaging, accessible, and in line with the brief.

After our subject matter experts produce the initial drafts, these are passed to our experienced editorial team. This team, which includes seasoned marketing professionals, undertakes a thorough review process that includes:

• Fact-checking: All claims are verified against reliable sources to ensure accuracy and timeliness.
• Language and Style: The content is refined for grammar, spelling, and punctuation, and adjusted to conform to our style guide.
• Relevance: Suggestions are made to add context or insights, enhancing reader understanding and engagement.

Following editorial adjustments, the content moves into the image creation stage. Our graphics team, working with designers, produces relevant and useful images and custom illustrations that align with our visual identity, aiding in content comprehension.

The managing editor conducts the final review, ensuring the content meets all our editorial standards before publication. This final step confirms the quality and alignment of the content with our guiding principles.

Our internal style guide ensures our content is consistently tailored to meet the specific needs of our audience and is optimized for our website.

Key components of our style guide include:

• Voice and Tone: We set guidelines that mandate communication in a style that is straightforward, clear, engaging, friendly, and suited to our readers.
• Formatting and Structure: We provide explicit instructions on structuring sentences, paragraphs, and sections to improve readability and engage users effectively.
• Terminology and Usage: We define how industry-specific terms and other jargon should be used to maintain clarity.

Our style guide is dynamic, regularly reviewed and updated to reflect the latest best practices, reader feedback, and the evolving nature of our industry.

For topics not covered by our internal style guide, we refer to the Associated Press (AP) Stylebook, which is considered a standard for journalistic practices.

To maintain alignment with both style guides, we train our content creators and editors, integrate compliance checks during the editing process, and perform ongoing reviews and updates as necessary.

To ensure our content remains accurate, relevant, and engaging, we employ a structured review and update process.

This process includes:

• Performance Review: We analyze how content performs in terms of readership and engagement to identify articles that may require updates or improvements.
• External Changes: We stay current with industry developments, technological advances, market trends, and regulatory updates to ascertain when revisions are necessary.
• Reader Feedback: We gather insights from readers through social media to discern what enhancements will better align with their needs and interests.

In some cases, we may completely overhaul existing content. For less extensive revisions, we carefully update while preserving the original content’s integrity and quality.

All updates are marked with new publication dates and are subjected to our thorough editorial process to ensure they meet our standards.

Transparency is a cornerstone of our values, particularly when recommending tools and products to our audience.

We only endorse tools and products that we genuinely believe are effective for their intended purposes, including those developed by our own team. This commitment to transparency is fundamental to maintaining the trust of our audience.

If you have questions or feedback regarding our editorial standards or any content, please feel free to contact us [email protected].