BYYD: Ultimate Guide to In-App Advertising

Mobile advertising continues to be one of the most sought-after promotional methods. BYYD stands as the premier mobile advertising platform for acquiring mobile traffic.

In this guide, we will explore the concept of in-app traffic and examine the unique features of the BYYD platform.

In-App Ads are advertisements that users encounter while using mobile applications.

In-App Traffic refers to users who engage with these ads, typically by clicking on a link within the app.

The rising popularity of in-app advertising can be attributed to the growth in mobile traffic. As of February 2024, it accounts for 65.89% of total internet traffic.

Source: Similarweb

One of the key advantages of in-app advertising compared to other forms is that ad creatives cannot be blocked.

When engaging with in-app traffic, it is crucial to design vibrant, eye-catching creatives and strategically place ads in similar applications. Intrusive banners within the app interface can negatively impact the user experience, prompting users to close the ads quickly.

The BYYD platform enables the purchase of mobile ad traffic on smartphones and tablets across a global array of mobile apps and games. However, businesses leveraging the BYYD agency ad account can tap into this expansive network with greater efficiency and effectiveness compared to working without it, resulting in increased brand visibility and engagement.

Let’s delve into the key features of BYYD.

BYYD boasts a global reach of 5.31 billion unique users, with 33%, or approximately 1.75 billion, exclusively using mobile devices. Additionally, 84% of users engage with more than one type of device, including computers.

On average, users spend 394 minutes per day within mobile apps. The majority of these users are male, accounting for 55% of the audience. The primary demographic consists of young and financially stable individuals.

Source: BYYD

The BYYD platform offers several types of targeting to enhance advertising precision.

BYYD targeting tools. Source: BYYD

• Gender: This criterion is mandatory when the target audience is specific to a gender. If not specified, advertisements will be shown to both men and women.
• Age: Advertisements on BYYD can target individuals ranging from 12 to 65 years old and older.
• Geo-Targeting: Advertisers can specify the target area by country, region, province, city, and even neighborhood. Additionally, BYYD offers “super geo-targeting,” which can pinpoint users within a 800-meter radius.
• App Categories: This targeting focuses on users of apps within specific categories. For instance, in a case study of an advertising campaign for Activia, a dairy product manufacturer, the campaign targeted women aged 25-45 in Uzbekistan with interests in family, yoga, healthy eating, natural products, and weight loss. The campaign achieved a click-through rate (CTR) of 0.82%, surpassing the planned 0.80%.

Activia ad campaign. Source: BYYD

• User Interests: User behavior is analyzed through specialized software that tracks downloads and key search queries. This data is then utilized to categorize users by their interests.
• Cellular Provider: BYYD enables advertisers to target customers of specific mobile providers.
• Device Brand/Device Model: Targeting by device brand or model is crucial for several reasons. For instance, it allows for the optimization of landing pages to enhance usability and enables the segmentation of audiences who use premium technology.
• Operating System (with OS version selection): Adapting ads to specific operating systems, such as Android or iOS, and their versions can significantly enhance the effectiveness of campaigns.
• Device Language: This targeting parameter is associated with the Device ID and enables advertisers to show ads specifically to users who speak certain languages.

• Retargeting (Device ID): Retargeting is a strategy where users who have visited your site but did not complete a specific action are shown your adverts again on other sites. BYYD offers two types of retargeting: external and internal.
• Creating Unique Audience Segments: This functionality was enabled through integration with platforma.id. Segmentation is based on three categories: website visits and installed applications, TV viewing habits, and transaction data.

Blacklisting is designed to exclude apps that do not match the desired theme or content, while whitelisting groups together apps that are ideal for advertising.

BYYD Partner supply-side platforms

The BYYD platform also allows advertisers to adjust parameters such as the frequency and time of display to maximize the effectiveness of advertising campaigns.

It’s important to realize that setting the frequency and time of impressions and creating black and white lists of apps are not part of audience segmentation; these are settings that define the characteristics of the advertising campaign. These parameters are determined after the target audience has already been selected.

BYYD campaigns employ several types of targeting, allowing for the fulfillment of the campaign plan and achieving the best possible results:

Source: BYYD

BYYD offers a diverse range of advertising formats, including fullscreen and Rich Media banners, native ads, and videos.

Fullscreen Banner

• Feature: The banner covers the entire screen of the device, supporting both static and GIF images.
• Payment Model: Advertisers can choose between Cost Per Mille (CPM) and Cost Per Click (CPC) payment models.
• Average CTR: The average Click-Through Rate (CTR) for this format is 1.5%.

Native Banner

• Feature: This ad format is considered more user-friendly and includes a clickable button.
• Payment Model: Options include Cost Per Mille or Cost Per Click.
• Average CTR: The average CTR for this format is 1.8%.

Rich Media

• Feature: This format allows for a subtle presentation of several products within a single banner. It engages users through gamification mechanics and other interactive elements.
• Payment Model: Advertisers can opt for either CPM or CPC.
• Average CTR: The average CTR for this format stands at 2%.

Video Ad

• Feature: These highly informative adverts are available in two formats: a 30-second skippable video and a 15-second non-skippable video.
• Payment Model: Options for payment include CPM or CPC.
• Average CTR: The average CTR ranges from 4% to 4.5%.

For those interested in displaying adverts on Likee, an app for creating and sharing short videos, we recommend reading our article about Bigo Ads.

The BYYD platform only uses verified devices for auctions. The quality assurance systems fully confirm the safety and reliability of the traffic.

Source: BYYD

The platform collaborates with a range of verification services, including:

• Weborama
• Adriver
• Gemius
• MOAT
• Sizmek
• DCM
• IAS
• OMI
• DoubleVerify

Traffic quality can be verified in two ways: through pixels or code.

As mobile apps and traffic continue to grow, investing in in-app advertising has become not only a promising trend but also a necessity. Brands and companies aiming to enhance their presence and effectively reach their target audiences are increasingly recognizing the importance of this advertising method.

Check out our article on AppLovin vs. BYYD to uncover the main differences between these two leading in-app advertising platforms.