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  • Main
  • Expertise
    • Online store Ads Audit
    • eCommerce PPC management
    • Leads generation
  • Blog
  • Portfolio
  • Contacts
  • About Us
Get in touch
  • Main
  • Expertise
    • Online store Ads Audit
    • eCommerce PPC management
    • Leads generation
  • Blog
  • Portfolio
  • Contacts
  • About Us
  • Main
  • Expertise
    • Online store Ads Audit
    • eCommerce PPC management
    • Leads generation
  • Blog
  • Portfolio
  • Contacts
  • About Us

The importance of correct conversion tracking for eCommerce projects

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other features of conversion tracking are important for online stores? At the end of the article, I will show you how to check the correctness of conversion tracking on the...

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252

How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as prepared as possible so as not to miss an opportunity to reach its audience. For example, according to the Statista service, the 4th quarter accounted for 28% to 35%...

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493

Feed Optimization: How to Improve Google Shopping Advertisements

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic and content of your product advertisement are very important for the overall success of your campaign. In this article, we will demonstrate which elements of your...

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298

Targeted Google Ads leads for the US commercial real estate broker during crisis

  Client Commercial real estate broker in Florida. Target audience – sellers of commercial real estate (for a store, office, warehouse, and others). Less commonly, buyers of commercial and luxury real estate.   Task Provide a stable number of targeted...

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269

Increased conversions by 37% and decreased CPA by 28% for the European fintech project

finom.co   Client Financial services for entrepreneurs and small to medium-sized enterprises. Finom provides digital banking and invoicing services to self-employed professionals and SMEs in Germany, France, and Italy.   The challenge As a fast-growing startup...

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273

Increased the number of leads x2 for Phuket real estate on Facebook in two simple steps

  Client The client is a developer on Phuket island, selling under construction apartments in a residential complex next to the incredible Bang Tao beach. Completion date of the residential complex – end of 2022. The apartments are suitable for rental, family...

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174

Increased the income of the online store Sibereon by 10 times

Client Sibereon – an online store with products of its own brand Nisus for camping, fishing, hunting, and outdoor recreation. Market – the USA. The challenge The client had good sales on Amazon and eBay before. During the next business development...

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195

How to set up the product ratings display in Google Ads

While online competition is constantly increasing, it is crucial to be able to distinguish your product from hundreds and thousands of similar competitor’s offers. There are many opportunities in Google’s tools arsenal to serve this purpose. In this article, we will...

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171

Google Free Listings

What is it and why  Google Free Listings is a feature by Google that allows you to display Shopping ads on Google Shopping for free. The program is free, which is the biggest advantage. As a merchant, you pay nothing for participation and traffic. Google Free Listings is...

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144
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Blog About PPC, Analytics And Conversion Rate Optimization

Subscribe to Lira Blog Updates – PPC insights for experts and newbies

    Categories
    Analytics case study E-commerce Google Ads Microsoft Ads (Bing Ads) PPC Real Estate PPC Shopify Yandex.Direct
    Featured author image: Blog

    Artem Akulov

    Hi! I'm Founder & CEO at Lira. Read our blog - ask the questions and share your insights in the comments.

    Recent Posts
    • The importance of correct conversion tracking for eCommerce projects January 31, 2022
    • How to Prepare an Online Store for the Holiday Season November 18, 2021
    • Feed Optimization: How to Improve Google Shopping Advertisements November 2, 2021

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