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Blog About PPC, Analytics And Conversion Rate Optimization

The Truth About Google Ads Smart Campaigns: Why They Don’t Work for Local Businesses in the US and What to Use Instead

Google Ads Smart campaigns, formerly known as AdWords Express, promise easy setup but hide significant drawbacks for businesses, leading to inefficient budget spending and attracting non-target customers. Contents 1. What is a Smart...

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8

Why Your LSA Lead Volume is Dropping and How to Fix It

In the world of Google Guaranteed (LSA) advertising, business success directly depends on the number of incoming leads. When their flow suddenly dries up, it can become a real problem for the company. Whether you manage campaigns independently or partner...

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6

How Many Keywords Do You Need in Google Search Ads for Local Businesses in the US

We examine how the principle of keyword selection has changed after Google algorithm updates, how the outdated SKAG strategy differs from the modern STAG approach, how many keywords are actually needed to launch, and what budget is best allocated for Google...

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7

Branded Google Ads for Local Business: When to Use & Avoid

When branded Google advertising for Local Business brings benefits, and when it just wastes your budget. We analyze in which cases it actually works, and when it’s better to avoid launching it. Contents 1. What is branded...

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1

Top 3 Problems with Google Ads Calls for Local Businesses in the U.S. | How to Stop Losing Customers

Our agency has years of experience helping Home Repair businesses grow. When it comes to acquiring customers in this niche, effective Google Ads campaigns are essential. Over time, we’ve gathered deep insights into the industry and the common...

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1

How to Show Ads on Google Maps for Businesses in the USA | Get More Customers and Calls with Google Local Ads

Learn how to promote your business on Google Maps using Google Ads and Local Performance Max campaigns in this article. Contents 1. Why advertise on Google Maps? 2. Why is your service area important? 3. Required Google My Business...

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2

Top 3 Types of Leads from Google Ads in the USA | Calls, Forms, Chats — What Works Best for Business Promotion

What constitutes a lead for a local business, how to properly qualify it, and which tools, including Google Ads LSA, to use for creating an effective sales funnel. You will learn in this article. Contents 1. What Is a Qualified Lead...

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1

How to Attract Qualified Calls: Google Ads Optimization for Local Businesses in the USA

If you provide services in the Home Service industry, you definitely know that sometimes only 3 out of 10 calls may be qualified. For example, in the plumbing sector, you might receive calls from people just asking about prices without any intention of...

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2

Google Ads in 2025: Advertising Launch Costs for Local Businesses in the USA

Local business advertising in the USA is a powerful tool for attracting customers, but before launching a campaign, it’s important to understand exactly what you’ll be paying for. Unlike organic promotion, which takes time, paid advertising...

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Featured author image: Blog

Artem Akulov

Hi! I'm the Founder & CEO at Lira Agency. Welcome to our blog! Ask questions and share your insights in comments.

Recent Posts
  • The Truth About Google Ads Smart Campaigns: Why They Don’t Work for Local Businesses in the US and What to Use Instead April 16, 2025
  • Why Your LSA Lead Volume is Dropping and How to Fix It April 4, 2025
  • How Many Keywords Do You Need in Google Search Ads for Local Businesses in the US April 3, 2025

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