How to prepare an online store for ads launch and increase conversions
In this article, we will talk about how to improve an online store website in order to prepare it for paid traffic and increase the number of orders. (more…)
5 must-have Shopify apps, that we use for our projects at Lira
How to integrate Shopify with a Merchant Center, Facebook Ads, and Microsoft Ads account? How to transfer the reviews from the website directly to ads? How to return a customer who abandoned the cart? How to increase the average check? How to increase repeat purchases? We talk about...
How Web Analytics helps identify breakdowns in eCommerce Websites and what actions should be taken by online marketing team (real case)
We will share a case from our practice – how we discovered a breakdown in the payment system of an online store, what reports were used and what actions were taken.The article will be useful not only for digital advertisers but also for owners ormanagers of e-commerce...
How to cope with Google Smart Shopping campaign and take it to stable results
Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results with minimum actions from an expert, it is as automated as possible. But it’s not that simple. We had to go through a tortuous path of testing hypotheses, adjusting...
Microsoft Shopping campaigns (Bing Ads) set up for e-commerce store on Shopify
When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to attract leads in addition to Google Shopping ad campaigns.In this article, we will show a step-by-step guide on how to set up Shopping campaigns on Microsoft Ads....
How can I better track the results and optimize my PPC campaigns (Google Ads)?
A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords BiddingPlacements (for Google Display Network)AudiencesDevices, location, time 1. Quality Score According to Google, Quality Score is an...
Yandex Direct Audit Template
We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is a typical process to new clients in Lira. So we prepared ready-to-use audit template. You will find the main points further. The full PDF version of audit template...
Yandex Direct vs. Google Ads / Bing Ads
In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems. The Yandex Direct advertising system focus on the Russian-speaking market, but its work with English-speaking market too and you can get the traffic from there. We...
Manual For Analyzing Of Advertising Campaigns In Which Conversions Are Configured Wrong
When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain how to analyze advertising campaigns in such situation.We’ll use Google Analytics for the analysis. This analytic tool is...