Google Ads Smart campaigns, formerly known as AdWords Express, promise easy setup but hide significant drawbacks for businesses, leading to inefficient budget spending and attracting non-target customers. Contents 1. What is a Smart...
In the world of Google Guaranteed (LSA) advertising, business success directly depends on the number of incoming leads. When their flow suddenly dries up, it can become a real problem for the company. Whether you manage campaigns independently or partner...
We examine how the principle of keyword selection has changed after Google algorithm updates, how the outdated SKAG strategy differs from the modern STAG approach, how many keywords are actually needed to launch, and what budget is best allocated for Google...
When branded Google advertising for Local Business brings benefits, and when it just wastes your budget. We analyze in which cases it actually works, and when it’s better to avoid launching it. Contents 1. What is branded...
Our agency has years of experience helping Home Repair businesses grow. When it comes to acquiring customers in this niche, effective Google Ads campaigns are essential. Over time, we’ve gathered deep insights into the industry and the common...
Learn how to promote your business on Google Maps using Google Ads and Local Performance Max campaigns in this article. Contents 1. Why advertise on Google Maps? 2. Why is your service area important? 3. Required Google My Business...
What constitutes a lead for a local business, how to properly qualify it, and which tools, including Google Ads LSA, to use for creating an effective sales funnel. You will learn in this article. Contents 1. What Is a Qualified Lead...
If you provide services in the Home Service industry, you definitely know that sometimes only 3 out of 10 calls may be qualified. For example, in the plumbing sector, you might receive calls from people just asking about prices without any intention of...
Local business advertising in the USA is a powerful tool for attracting customers, but before launching a campaign, it’s important to understand exactly what you’ll be paying for. Unlike organic promotion, which takes time, paid advertising...
