We will share a case from our practice – how we discovered a breakdown in the payment system of an online store, what reports were used and what actions were taken. The article will be useful not only for digital advertisers but also for owners or managers of e-commerce...
Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results with minimum actions from an expert, it is as automated as possible. But it’s not that simple. We had to go through a tortuous path of testing hypotheses, adjusting...
When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to attract leads in addition to Google Shopping ad campaigns. Currently, Microsoft Shopping campaigns can be launched in the following countries: Australia, Austria, Belgium,...
1. Quality Score According to Google, Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Quality Score is measured from 1 to 10. Until the Quality Score is assigned organically, Google itself sets it as 5. Here is how to add QS columns to your...
We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is a typical process to new clients in Lira. So we prepared ready-to-use audit template. You will find the main points further. The full PDF version of audit template...
In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems. The Yandex Direct advertising system focus on the Russian-speaking market, but its work with English-speaking market too and you can get the traffic from there. We...
When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain hot to analyze advertising campaigns in such situation.We’ll use Google Analytics for the analysis. It analytic tool is...
In this article we will talk about international real estate promotions and PPC specifics (buying, renting, investing in real estate), what should you pay attention to, useful tips and insights for lead generation from different sources. 1. Set up the goals and target...
There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source for ppc lead generation. If you are not use it, you do not get all leads and conversions you could. But if you use GDN but do not clean you placement`s list, you waste your...
What it is? With “Call reporting” can be customized call tracking conversions and understand which ads and keywords given to conversion. Why do it? According to the analytics call-tracking service in the part of calls is on average 72% of the total sum of calls. In medicine 92% of...
KeyWord Research — base of Search PPC ad in Google Ads. I describe process of keyword research for real estate company, agent, property management company, investors. Ok. Let`s start. Step by Step. For example I make keyword research fo local real estate company in Phuket...
Search Remarketing Ads is a great way to lead user to a conversion (if he was on our website, but didn’t convert) or to generate repeat and cross sales. We use 3 strategies of Search Remarketing for Google Adwords: Conservative Moderate...
