This article describes Google Ads and Google Analytics attribution models in detail. After reading you will be able to choose the right attribution model for your advertising strategy and determine which channels or ads result in sales, are worth investing...
Our agency has a lot of experience running Google Ads for Real Estate. We’ve worked with Real Estate agents, brokers, and agencies, successfully delivering sales and leads. In this article, we’ll share the experience, thoughts, and examples of...
A Performance Max campaign is one of the latest and the most automated types of ad campaigns in Google Ads. On the one hand, it’s “the future today” — an automated campaign in which you upload content for ads, and the ads themselves find...
Introduction In this article we’re going to explore an advanced type of remarketing – dynamic remarketing and how to set up Google Ads dynamic remarketing in Shopify. In general, remarketing is a type of ad technology that allows advertisers to...
Finom, a B2B financial service startup which provides online financial services for SMEs, freelancers and the self-employed in Europe, has a proven answer to that question. Finom partnered with Lira on digital marketing to test performance channels, including Google Ads....
If you are planning to launch a Shopping Campaign on Microsoft Ads for your Online Store you should know about another useful feature that you may use for free. This is Microsoft Free Product Listings. Thanks to this you can display ads with products for free. Base principles...
Intro Dynamic remarketing on Microsoft Ads is an effective tool for promoting an online store. However, setting up all the necessary parameters for dynamic remarketing isn’t easy and requires some less obvious additional settings. Our article...
In 2021, 2.14 billion people bought products online, which is 27% of the world’s population. The number of sales is equivalent to 4.938 billion U.S. dollars. According to the forecast, by 2025 the volume of purchases will increase by 50% and reach 7.391 billion U.S....
In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other features of conversion tracking are important for online stores? At the end of the article, I will show you how to check the correctness of conversion tracking on the...
