Posts tagged e-Commerce

How Web Analytics helps to identify eCommerce website breakdown and what actions should be taken by the digital marketing team (practical case)


We will share a case from our practice – how we discovered a breakdown in the payment system of an online store, what reports were used and what actions were taken. The article will be useful not only for digital advertisers but also for owners or managers of e-commerce projects. In the end, there is a useful feature and advice on Google Smart Shopping campaigns, which are rarely written about.

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Microsoft Shopping campaigns (Bing Ads) set up for e-commerce store on Shopify


When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to attract leads in addition to Google Shopping ad campaigns.

Currently, Microsoft Shopping campaigns can be launched in the following countries: Australia, Austria, Belgium, Canada, France, Germany, Great Britain, India, Italy, Netherlands, Spain, Sweden, Switzerland, USA.

In this article, we will show a step-by-step guide on how to set up Shopping campaigns on Microsoft Ads.

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