The importance of correct conversion tracking for eCommerce projects

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other...

How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

How Web Analytics helps identify breakdowns in eCommerce Websites and what actions should be taken by online marketing team (real case)

We will share a case from our practice – how we discovered a breakdown in the payment system of an...