How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

Feed Optimization: How to Improve Google Shopping Advertisements

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

How to set up the product ratings display in Google Ads

While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

Google Free Listings

What is it and why  Google Free Listings is a feature by Google that allows you to display Shopping ads on...

How to cope with Google Smart Shopping campaign and take it to stable results

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...