eCommerce PPC Library

Learn to navigate the world of eCommerce PPC.

Discover the best strategies to grow online sales for your eCommerce business.

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PPC advertising is a type of advertising that allows advertisers to show their ads to users searching for products in search engines. The search engines get the payments for those ads. eCommerce PPC advertising promotes online stores and the products that they sell. If you have an online store and need quick sales, PPC is for you.

eCommerce PPC advertising is a relatively fast way to get clients, especially if the products are general and in high demand. However, high demand means high competition, so it’s important for PPC advertisers to manage their campaigns carefully.

PPC advertising for eCommerce has certain advantages:

  • Quick sales

An eCommerce business requires quick sales, and PPC advertising can be a great channel in this matter.

  • Controlled budget

eCommerce sales don’t necessarily have a high margin, so budget and budget control are crucial. PPC advertising allows you to keep the ad costs within the margin and never exceed them.

  • Precise targeting

eCommerce PPC targeting has to be as precise as possible because often a store has different products for different audiences, and if you launch a general campaign, you risk firing in the wrong direction. PPC has the means to target each audience separately.

  • Quick campaign launch

Launching a PPC campaign doesn’t take too long, compared, for example, to an SEO strategy or content marketing.

eCommerce advertising and PPC are the primary lines of work in Lira Agency. We gather information and expertise every step of the way, and we’re happy to share it with you. Feel free to browse our collection of resources that might help you in your eCommerce marketing endeavors.

As usual, if you have questions or need help, get in touch, and we’ll discuss your particular business.


Explore services, offered by our agency and find out how PPC management by a team of dedicated experts can benefit your eCommerce business.
We are a team of Certified PPC & Analytics & CRO Experts with 10+ years of experience in global eCommerce.

eCommerce Tools

Use our helpful eCommerce tools to simplify the process of managing your online store.

Blog Posts

Learn about driving sales, conversion tracking, Bing, Google Ads and Shopify strategies.
We share valuable tips and advice from our experience only. Everything we write about has been tested and successfully put to work.
eCommerce Blog Posts Lira Agency

E-commerce Business Statistics & Metrics

PPC Strategy

PPC Analytics

eCommerce Websites and Marketplaces

Microsoft (Bing) Ads

Google Ads

Google Merchant Center

Case Studies

Read how we’ve managed to increase sales and achieve better performance on our eCommerce projects. Case studies with real calculations and helpful conclusions.