eCommerce PPC Management
on Shopify and WooCommerce
with Google and Microsoft Shopping Ads
Companies We Have Helped to Scale
Testimonials
"Artem is amazing! I would highly suggest that you hire him and keep him on as long as possible. He helped me grow my organization to the place it is today and I owe a lot to him."
"Extremely knowledgeable expert in multiple areas. He updated my Wordpress website, Adwords, Bing and Google Analytics to deliver info from the user search into my CRM system. Easy to work with, great communication, responsive and fast. A total keeper."
"Artem is fantastic at his job and I would definitely recommend him to anyone who needs help with their AdWords and Facebook accounts. Artem manages my website, AdWords and facebook full time and has been doing so for some many months now. You will see Artem is continuing as my full time manager and as mentioned before, is doing a fantastic job. I highly recommend him to anyone."
Featured eCommerce PPC Management Case
E-commerce store Sibereon increased sales 10x
Sibereon is an online store with products of its own brand Nisus for camping, fishing, hunting, and outdoor recreation. Target market – the USA.
The key factor of success was the choice of Google Ads machine learning algorithms. The best result was brought by the Smart Shopping campaign – with its help we managed to get maximum impressions and increase sales.
Aleksandr Akhmadyrshin, project manager
10x
Sales increased
2.8x
ROAS achieved
More Cases
Tools We Use for eCommerce PPC Management
Using these tools we find customers interested in your product and reach out to them at every stage of CJ (customer journey). We work with the existing customer base as well, increasing loyalty and retention
Google Shopping
An advanced advertising tool based on machine learning algorithms. The future of online advertising is already here
Google Ads
Boost online sales with Search, Display, Remarketing, YouTube Ads, Discovery Ads, DSA, Standard Shopping Campaign, UAC and more
Google Free Listings & Buy on Google
Display free shopping ads on the Shopping tab, Google Search, YouTube, using Merchant Center
Merchant Center Support
A successful Google Shopping PPC campaign starts with a well-maintained product feed and a Merchant Center account
Microsoft Shopping (Bing)
Reach new audiences using search engines like Microsoft Bing, Yahoo, AOL, DuckDuckGo
Facebook Ads
Increase brand awareness, build user database, optimize your ads for conversions
Website UX Audit
User experience (UX) Audit is crucial if you want to scale your eCommerce business. Website quality directly affects your business and the effectiveness of your advertising campaigns. We analyze your website and offer recommendations to improve UX.
Is Your Website Built on Shopify, WooCommerce, or Another eCommerce Platform?
Merchants face many challenges and tend to have many questions about Shopify and other eCommerce platforms, and we have a lot of experience in this field. Here’s what we can consult you on and help with:
- How to set up Shopify integration with Merchant Center, Google Ads, and Google Analytics properly
- How to display the reviews that are currently available on the website and customize them in Google Shopping
- Incorrect prices in ads
- How to add a promo code with a discount on certain products to your ad
- Google sends a warning about account suspension after 28 days if the discrepancy between the prices on the website and the prices in Merchant Center is not corrected (product price, taxes, shipping)
- Ads don’t show the whole product range available
- How to increase ARPU (average revenue per user), RPR (repeat purchase rate), and lower the shopping cart abandonment rate?
Why Lira?
Certified PPC & Analytics & CRO Experts
We are a Premier Google Partner Agency. The entire team has valid certifications and is constantly improving their knowledge
We Do Care
And we mean it. Looking for long-term partnerships only because we care about every client. Ready to support your business growth every step of the way
Global eCommerce Experience
We’ve managed PPC campaigns for clients in 19 countries in different languages, and supported expanding their businesses to new markets
Selected Clients Only
We don't take projects for the sake of taking projects. Only the selected businesses that we can add value to and deliver great results
Transparency
We are data-driven. Clear KPIs, weekly and monthly reports, always ready to show and talk about our progress
Safety
Our team works remotely, and safety is very important for us. We are happy to collaborate directly or via UpWork to uphold the agreements
Only the most successful agencies receive Google Premier Partner status. We are one of them.
Our experts have reached the highest level of official certification and have a proven track record in managing Google Ads products.
How We Work
1. Direct and honest conversation
We'll start with a friendly conversation by email or schedule a call to understand what your business needs are right now and what you have tried before. At this stage, we want to understand you and your business, and we want you to understand us. We will let you know if we are the right agency for your particular case or not.
2. Audit and strategy
If we think we can help, we will conduct a technical and marketing audit to see where your business can grow. Based on the analysis, we will develop a strategy and an action plan, according to your specific business goals and KPIs.
3. Implementation
We will implement the planned tasks with a focus on strategy. The entire progress will be transparent and visible in weekly reports.
4. Analysis and optimization
Our team will track the results of the campaigns to check ROI and see if the desired goals and KPIs are being met. Based on the data received, we will optimize, disable or scale campaigns, and build new hypotheses for further development
We’re Not the Best Fit for Everyone
We Do Work With:
- Companies at the growth stage with proven market demand for the products they sell
- Companies that are ready to invest in ad spend from $2,000 per month
- Companies looking for an agency that is capable of solving problems itself within the frame of business goals
- Companies that understand our approach, who share similar values and vision
We Do NOT Work With:
- Companies at an early stage of development, who are yet to confirm their business idea
- Companies looking for the lowest contractor price
- Companies that are looking for “working hands” to carry out their detailed tasks under strict control
Ecommerce PPC Packages and Pricing
Full PPC support
For those who are looking for Senior specialists for long-term PPC management. The cost depends on your monthly ad spend.
We will not necessarily launch every listed advertising channel, moreover, it’s not advisable. The strategy will always be tailored to your needs and agreed upon in advance. The list just shows the channels we can choose from.
| Monthly Ad Spend | $900 — $10,000 | $10,001 — $50,000 | $50,001 — $100,000 | $100,000+ |
| One time setup (1st month) | $1,200 | $1,200 | $1,200 | $1,200 |
| Management Fee | $1,000 | $2,500 | $5,000 | $7,000 |
| KPI bonus (starting from the 3rd month) | 1% of revenue from our channels for the minimum KPI; 1,5% of revenue from our channels for the target KPI. | 1% of revenue from our channels for the minimum KPI; 1,5% of revenue from our channels for the target KPI. | 1% of revenue from our channels for the minimum KPI; 1,5% of revenue from our channels for the target KPI. | 1% of revenue from our channels for the minimum KPI; 1,5% of revenue from our channels for the target KPI. |
| Google Ads: Shopping campaign or Performance Max | ✅ | ✅ | ✅ | ✅ |
| Google Ads: Search | - | ✅ | ✅ | ✅ |
| Google Ads: DSA | - | ✅ | ✅ | ✅ |
| Google free listings Ads | ✅ | ✅ | ✅ | ✅ |
| Buy on Google Ads | ✅ | ✅ | ✅ | ✅ |
| Microsoft Ads: Shopping Campaign | - | ✅ | ✅ | ✅ |
| Microsoft Ads: Search | - | ✅ | ✅ | ✅ |
| Facebook Ads: Dynamic Remarketing | - | ✅ | ✅ | ✅ |
| YouTube Ads: Video Action Campaign | - | - | ✅ | ✅ |
| Weekly performance and targeting optimizations | ✅ | ✅ | ✅ | ✅ |
| Hypothesis testing and scaling | ✅ | ✅ | ✅ | ✅ |
| Product feed optimisation | ✅ | ✅ | ✅ | ✅ |
| Ecommerce PPC ROAS reporting | ✅ | ✅ | ✅ | ✅ |
| Google Analytics Management | ✅ | ✅ | ✅ | ✅ |
| Project working group of 2 PPC-experts and 1 project manager | ✅ | ✅ | ✅ | ✅ |
Starter Pack
One time setup Google Ads for Ecommerce
For those who are looking for a one-time setup to launch Google Ads and plan to run ads on their own in the future.
This package is for those who want to launch ads for the first time or have already tried but failed.
We will help you set things up for launch and run Google Ads properly from the start.
| One time setup (1 month) | $1,200 |
| Google Ads integration & goal tracking | ✅ |
| Google Analytics integration & goal tracking | ✅ |
| Google Merchant Center integration | ✅ |
| Setup Google Smart Shopping сampaign (including setup the optimal structure, optimal bid strategy, optimal budget, launch and support of the first week) | ✅ |
| Setup Google free listings Ads | ✅ |
| Setup Buy on Google Ads (US) | ✅ |
| Preparation of support recommendations | ✅ |
GET IN TOUCH
We only work with clients if we believe we can deliver great results.
Let’s talk about your business goals and find out if our agency is a good fit for your case.
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