Category: PPC

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other...

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

What is it and why  Google Free Listings is a feature by Google that allows you to display Shopping ads on...

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to...

A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords...

We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is...

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems....