While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

What is it and why  Google Free Listings is a feature by Google that allows you to display Shopping ads on...

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to...

A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords...

We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is...

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems....

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t...

In this article we will talk about international real estate promotions and PPC specifics (buying, renting,...

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source...