How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

Feed Optimization: How to Improve Google Shopping Advertisements

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

How to cope with Google Smart Shopping campaign and take it to stable results

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

Microsoft Shopping campaigns (Bing Ads) set up for e-commerce store on Shopify

When you promote e-commerce projects, Microsoft Shopping Ads (former Bing Ads) can become an effective way to...

How To Make KeyWord Research for Real Estate PPC Google Ads

KeyWord Research  — base of Search PPC ad in Google Ads. I describe process of keyword research for real...