SaaS PPC Library
Browse our collection of selected SaaS PPC resources.
Learn how to get new signups and increase MRR for your business.
PPC advertising is a type of advertising that allows advertisers to show their ads to users searching for products in search engines. The search engines get the payments for those ads.
SaaS or Software-as-a-Service is a type of cloud-based software that sells access to its services online. The software can be B2B or B2C-oriented. The main challenge of SaaS marketing is getting quality leads and signups. Attracting such leads can be quite successfully done with PPC. SaaS businesses often offer innovative products, and there may be no formed demand for them. SaaS PPC allows testing waters before launching.
PPC benefits for SaaS:
- Often lower cost per lead
SaaS costs can get really high, advertising included. PPC advertising can get lower costs, especially if the targeted keywords are long tail and there’s not too much competition in the field, which is totally possible if the SaaS is innovative.
- Reaching unique audiences
SaaS often offers specific solutions that aren’t common, so the target audiences can be more specific than just “females over 25 who work in real estate”. PPC allows targeting people with the correct keywords, interests, demographic, and location settings.
- Customize your message for each audience
SaaS can have several lines of service for each audience they serve and the ads can be customized to fit each target audience.
- Track exactly how each lead found you
The statistics are always available and each lead can be tracked precisely.
Lira Agency has extensive experience in SaaS advertising, and we know for sure what to do to attract quality leads. You are welcome to browse our resources and learn more about SaaS PPC.
Let us know if you have any questions, and do get in touch!
Services
Learn how PPC management services can benefit your SaaS business.
We are a team of Certified PPC & Analytics & CRO Experts with 10+ years of experience in managing SaaS projects.
Blog Posts
We share valuable tips and advice from our experience only. Everything we write about has been tested and successfully launched.
How to Create Google Ads Campaigns for Tech, B2B and SaaS Companies
B2B and SaaS Advertising: Best Ad Platforms to Skyrocket Your Conversions
How to Set Up Call Tracking on Google Ads Using Ringba
How to Track Phone Calls in Google Ads
PPC for SaaS: Unlocking Bottom-of-the-Funnel Leads with Effective Lead Generation Strategies
Case Studies
Read how we’ve managed to increase sales and achieve better performance on our SaaS projects. Case studies with real calculations and helpful conclusions that you can use in your own projects.