Bigo Ads Guide
BIGO Ads is a global mobile advertising platform that reaches over 150 countries and regions around the world, with a focus on targeting users in the Middle East, South Asia, Southeast Asia, and Russia. BIGO Ads’ advertisements are prominently displayed within two popular applications, Likee and Imo, which primarily attract an audience of users aged 18-25.
Contents
2. Bigo Ads GEO
3. Likee
3.1. Likee’s Advertising Formats
4. Imo
4.1. Imo’s Advertising Formats
5.1. Bigo Ads Account Structure Recommendations
5.3. Creatives Recommendations
6. Wrapping Up
7. FAQ
Pros and Cons of Bigo Ads
PROS
- Wide Reach: Gain access to a vast audience — 400 million monthly active users worldwide.
- Thoughtful Targeting: Utilize advanced targeting options such as interests, cities and countries, age, gender, and language for precise audience segmentation.
- Flexible Moderation: Even verticals like gambling, dating, and cryptocurrency are allowed.
- Variety of Ad Formats: BIGO Ads offers an array of engaging ad formats, including video and interactive ads.
- Robust Analytics: Benefit from analytics tools that provide detailed insights into campaign performance and audience behavior.
- Increased Engagement: Achieve high engagement with interactive and visually appealing ad formats.
CONS
- Regional Audience Specificity: The platform’s focus on targeting specific regions, particularly Asia, might restrict its effectiveness for advertisers aiming at audiences in other countries.
- Risk of Ad Fatigue: Continuous exposure to advertisements can lead to user fatigue, potentially diminishing the effectiveness of campaigns over time.
If you own an online store, explore additional promotion strategies by reading our article on the best e-commerce advertising platforms.
We will help you create an unlimited advertising account on BIGO for targeted ads on Likee and IMO
Bigo Ads GEO
Below is a breakdown of the recommended priority levels for various countries based on the number of Monthly Active Users across Android and iOS platforms.
| Recommend Level | Country | Monthly Active Users (Android) |
Monthly Active Users (iOS) |
|
First Priority
|
RU | 50 000 000 | 16 000 000 |
| US | 25 000 000 | 8 000 000 | |
| BR | 50 000 000 | – | |
| JP | 7 000 000 | 14 000 000 | |
|
Second Priority
|
UZ | 9 000 000 | 500 000 |
| KZ | 5 000 000 | 1 000 000 | |
| SA | 17 000 000 | 3 800 000 | |
| AE | 7 000 000 | 1 200 000 | |
| EG | 7 000 000 | – | |
| QA | 2 750 000 | – | |
| KW | 2 700 000 | – | |
| OM | 2 300 000 | – | |
| BD | 47 000 000 | – | |
| IN | 40 000 000 | – | |
| PK | 26 500 000 | – | |
|
Third Priority
|
NP | 5 800 000 | – |
| ID | 23 000 000 | 1 100 000 | |
| TH | 2 000 000 | – | |
| BY | 2 000 000 | – | |
| MY | 1 500 000 | – | |
| BH | 600 000 | – |
Source: Bigo Ads
Likee
Likee is a short video creation and sharing app designed to empower users to express themselves, showcase creativity, and engage with a diverse global community.
Likee
Launched in July 2017 by Singapore-based BIGO Technology, Likee quickly distinguished itself with an array of innovative video editing features. These include a 4D Magic tool for real-time background replacement and dynamic stickers.
Thanks to its user-friendly interface and cutting-edge AI capabilities, Likee has attracted millions of users worldwide, establishing itself as one of the fastest-growing social media platforms.
According to Earthweb, Likee boasts a monthly user base of 150 million. The platform primarily appeals to teenagers and young adults, who use it to share their lives and talents through captivating video content.
Wonder how to show ads on Kwai or SnackVideo? Check out our article on Kwai Ads.
Likee’s Advertising Formats
- SuperView: Engage your audience with full-screen videos that range from 10 to 60 seconds and auto-play with sound. Ideal for drumming up excitement about major brand events, such as product launches or promotional announcements.
- Brand Takeover: Capture immediate attention with a 3-second image or video up to 6 seconds long (skippable), showcased on the initial screen users see. This format is designed to pique user interest right from the start.
- In-Feed Ad: Seamlessly integrated, full-screen videos that appear in the ‘Popular’ and ‘For You’ feeds, telling your brand’s story. They auto-play with sound, lasting between 5 to 30 seconds, with a recommendation of 15 seconds or longer for optimal engagement. These ads include interactive buttons and allow users to swipe to a landing page for more information.
- Hashtag Challenge: Foster user engagement with an interactive campaign that encourages the creation of content around thematic challenges, enhancing community participation.
Discover more about Bigo Ads and Likee Ads by watching this video:
Imo
Imo.im is a comprehensive instant messaging and video calling platform known for its user-friendly interface and steadfast commitment to security and privacy. These features have been instrumental in attracting new users, positioning Imo.im as a significant entity in the online communications industry.
What sets Imo.im apart is its ability to deliver high-quality calls even in regions with restricted internet connectivity. This capability has garnered the app widespread popularity in emerging markets, where dependable communication channels are crucial for both personal and professional interactions.
Imo’s Advertising Formats
- Brand Takeover: These full-screen ads make a powerful visual statement, significantly boosting brand awareness. Positioned on the initial screen upon opening Imo, they capture the user’s attention instantly.
- Top Banner: Leverage banners displayed at the top of the first screen to succinctly communicate your brand’s message. This prime positioning ensures immediate visibility and user engagement.
- Chat List & Audio Call: Merge chat advertising with audio calls to streamline the marketing journey and extend your reach. This innovative approach allows for direct engagement with a broader audience.
Chat List & Audio Call
- End Call: Advertisements are displayed on the caller’s screen immediately after a call concludes. This strategic placement captures attention during a moment of transition, offering a unique opportunity for engagement.
- Story Stream: As users browse through stories, they encounter advertisements integrated into the stream. Each ad includes a compelling call to action, such as “Install Now,” driving direct interaction and response.
Story Stream
- Story Feed: This advertisement type emerges precisely when the user navigates away from viewing stories, ensuring visibility at a critical moment of user engagement transition.
Features of Bigo Ads
The advertising structure in Bigo Ads consists of 3 levels: campaign, ad groups, and ads:
Bigo Ads Structure
Bigo Ads submitted before 18:30 (GMT+5:30) are guaranteed a review on the same day, ensuring a swift process for advertisers.
To ensure your advertisements meet our platform’s requirements, please take note of the following creative specifications:
We recommend checking out our article on how to set up Bigo Ads. It provides detailed, step-by-step instructions on setting up your advertising account.
Bigo Ads Account Structure Recommendations
- To begin, initiate a campaign comprising 5 ad groups per geographic location, incorporating 3-4 ads within each ad group. For new accounts, set a minimum daily budget of $100. It is advisable to limit the number of active ads to no more than 20 per advertising account to maintain optimal management and performance. Should you wish to experiment with additional creatives, consider applying for extra accounts.
- For effective organization and to potentially boost your ad impressions, categorize videos and images into separate ad groups. Ensure diverse types of creatives are mixed within the same ad group for a varied presentation.
- Moreover, installing the BIGO Pixel is highly recommended. With BIGO Pixel, you can meticulously track user actions on your dashboard, allowing for precise optimization of your advertising strategies based on actual user engagement and behavior.
Bidding Recommendations
When selecting a bidding model, your choice should align with your specific advertising objectives. To maximize clicks, opt for the CPC (Cost Per Click) model and initiate your bids between $0.02 and $0.03 per click. This approach is ideal for increasing traffic to your website or landing page.
If your primary goal is to enhance conversions, such as app installs, the oCPC (Optimized Cost Per Click) model is more suitable. For this model, set your bid based on the target CPI (Cost Per Install), effectively targeting users more likely to convert.
The oCPC (Optimized Cost Per Click) model charges per click and aims for conversion optimization, showing ads to users more likely to convert and matching conversion costs to your bid. It’s ideal for app advertising.
Recommendations for working with oCPC:
- Ad campaigns remain in a learning phase until they achieve 30 conversions. Expect the Cost Per Install (CPI) to be higher than your bid during this initial stage.
- After completing the learning phase, the campaign’s CPI will gradually align with your bid.
- Making changes such as lowering your bid or budget, pausing your ads, or tightening your targeting can disrupt or slow the learning process for your ad groups.
- To facilitate more effective learning, consider increasing your bid to match your target CPI.
Creatives Recommendations
- Diversify Your Creatives: Testing both videos and images is advisable, as this strategy can increase your impressions.
- Images: Ensure that images succinctly communicate your product’s features or benefits, making the value proposition clear and compelling.
- Video: Capture the user’s interest within the first 3 seconds of your video to keep them engaged.
- Color, Slogan, Symbols: Customizing these elements to fit local tastes and sensibilities is recommended for better resonance with your target audience.
- Ad Text: Highlight the benefits of your product, incorporating numbers or symbols to draw attention and add clarity.
- Update Frequency: Begin with a mix of 4 videos and 4 images. To maintain freshness and engagement, aim to introduce at least 6 new creatives each week, including both videos and images.
Wrapping Up
Bigo Ads serves as an excellent source of fresh traffic, particularly for businesses aiming at younger audiences in the Middle East, Asia, and Russia. Its diverse advertising solutions, including video ads and interactive banners, are specifically designed to capture the attention of this demographic.
For an in-depth look at how to effectively engage your audience through mobile advertising, check out our comprehensive BYYD guide.
Check out other valuable articles and guides in our library.
Can I monitor the performance of my ads on BIGO Ads?
BIGO Ads provides extensive analytics and reporting tools, enabling real-time tracking of campaign performance, including impressions, clicks, conversion rates, and ROI.
Are BIGO Ads a good fit for small businesses?
BIGO Ads caters to businesses of all sizes, offering flexible budget options. This makes advertising on BIGO Ads an accessible and affordable choice for small businesses aiming to broaden their reach.
What sets BIGO Ads apart from other advertising platforms?
BIGO Ads provides access to a vast and varied audience across applications like BIGO Live, Likee, and Imo, connecting advertisers with millions of active users from more than 150 countries. This presents a distinctive opportunity to tap into diverse demographics and markets, reaching audiences that other platforms may not.
What are the restrictions on advertising content in BIGO Ads?
The following categories are banned from advertising across all countries:
- Drugs
- Pornography
- Weapons
- Tobacco products
- Medical goods or services
The complete list is available here.
What strategies can enhance engagement with advertisements on Likee?
Creativity plays a crucial role in crafting appealing advertisements on Likee, targeting primarily Generation Z users. It’s essential to utilize high-quality visuals, incorporate trending music, and ensure that your content aligns with the audience’s current interests. Engaging in or initiating hashtag challenges can further boost interaction.
Viktoria Arsenteva
Marketing Manager at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.
