Kwai Ads Guide
Kwai thrives on creativity and connectivity, making it an ideal space for brands to deliver compelling messages and forge meaningful interactions.
This article provides a comprehensive exploration of Kwai, detailing its key features, user demographics, and the robust advertising solutions it offers.
Contents
1.1. Kwai for Business
1.2. Kwai Performance Benchmarks
1.3. Kwai Ads Library
3.1. Eyemax
3.2. In-Feed Ads
3.3. Hashtag Challenge
3.4. Magic Face
3.5. Creator Center
4. Wrapping Up
5. FAQ
What Is Kwai?
Kwai is a dynamic social media platform that captures the essence of momentary joy and creativity through short-form video content. Launched by Kuaishou Technology, this app has rapidly become a favorite among users who crave authentic video entertainment.
Kwai
Kwai fosters a community-oriented atmosphere where everyday individuals can become content creators, sharing slices of their daily lives and unique perspectives. It’s not just a platform for entertainment; Kwai also serves as a vibrant social network where users can interact, comment, and participate in challenges and campaigns.
Kwai’s user base spans from the trend-savvy Gen Z to experienced professionals, all of whom actively engage and participate on the platform at impressive rates.
This interactive environment is ripe for advertisers, as Kwai offers a suite of promotional tools designed to enhance visibility and engagement, making it a potent venue for targeted advertising campaigns.
We will help you create an unlimited advertising account on Kwai
Kwai for Business
Established in 2021, Kwai for Business serves as the international marketing division of Kwai, committed to delivering comprehensive marketing solutions to advertisers worldwide.
Recognized as a leading short-video platform, Kwai’s international offerings have reached over 30 countries globally, attracting more than 1 billion monthly active users.
Kwai Top Countries. Source: Similarweb
Kwai Demographics. Source: Similarweb
Advertisers can target their audience on two platforms: Kwai and SnackVideo. Targeting options include selecting users based on country/region, age, gender, and language.
Kwai for Business offers a diverse range of social advertising products including brand advertisements, in-feed ads, brand challenges, and others.
Check out this page to learn about Kwai Ad Policies.
Kwai Ad
Industries & Verticals of Kwai Ads include:
- Games
- Gambling
- E-Commerce, Retail & PG
- Property & Real Estate
- Financial Service
- Travel
- Automotive
- Life Service
- Media
- Education & Training
- Utility Software
- Entertainment
- Chemical, Energy & Utilities
- Telecom
- Professional Service
- Government & Politics
Kwai and SnackVideo are ideal platforms for promoting mobile games. Discover why in this brief video:
If you wonder how to advertise on Likee or Imo, read our article on Bigo Ads.
Kwai Performance Benchmarks
The top three countries with the highest conversion rates on Kwai are Mexico, Saudi Arabia, and Brazil, with rates of 19.6%, 16.54%, and 11.37%, respectively. Check out the table below for additional indicators by country, including cost per 1,000 impressions, click-through rate, cost per click, and cost per action:
| Region | CPM | CTR (Install Only) |
CVR (Install Only) |
CPC (Install Only) |
CPA (Install Only) |
| Brazil | $0.33 | 1.62% | 11.37% | $0.02 | $0.18 |
| Indonesia | $0.24 | 3.34% | 2.72% | $0.01 | $0.26 |
| Colombia | $0.15 | 1.55% | 11.29% | $0.01 | $0.09 |
| Pakistan | $0.08 | 2.68% | 6.73% | $0.00 | $0.05 |
| Mexico | $0.18 | 0.98% | 19.60% | $0.02 | $0.09 |
| Egypt | $0.09 | 0.66% | 10.32% | $0.01 | $0.13 |
| Turkey | $0.13 | 0.69% | 5.10% | $0.02 | $0.38 |
| Saudi Arabia | $0.21 | 0.61% | 16.54% | $0.04 | $0.21 |
| Argentina | $0.09 | 1.56% | 9.91% | $0.01 | $0.06 |
Kwai Overall Performance. The CPM data are calculated for all ads and CTR,CVR and CPA is for ads with conversion goal Install. Source: Kwai
| Region | Industry | CTR | CVR | CPM | CPC | CPA |
| Brazil | Financial Services | 1.09% | 1.65% | $0.21 | $0.02 | $1.15 |
| Media | 4.15% | 15.55% | $0.76 | $0.02 | $0.12 | |
| E-commerce Retail | 0.89% | 3.18% | $0.23 | $0.03 | $0.80 | |
| Utility Software | 1.42% | 29.06% | $0.31 | $0.02 | $0.07 | |
| Social | 2.36% | 4.07% | $0.20 | $0.01 | $0.21 | |
| Life Service | 1.14% | 22.51% | $0.33 | $0.03 | $0.13 | |
| Interactive Amusement | 2.45% | 8.77% | $0.99 | $0.04 | $0.46 | |
| Professional Service | 1.13% | 21.17% | $0.25 | $0.02 | $0.11 | |
| Consumer Goods | 2.42% | 0.26% | $0.10 | $0.00 | $1.54 | |
| Games | 2.01% | 17.67% | $0.43 | $0.02 | $0.12 | |
| Brazil Total | 1.62% | 11.37% | $0.33 | $0.02 | $0.18 |
Kwai Conversion Performance In Brazil by Industry. For ads with conversion goal Install only. Source: Kwai
Kwai Ads Library
Unlike Meta, Kwai doesn’t offer a public ad library for users to browse.
Pros and Cons of Kwai Ads
PROS
- Diverse Industry Reach: Kwai supports advertising across a wide range of verticals, from gaming and entertainment to beauty and e-commerce.
- Broad and Engaged Audience: Kwai boasts a vast user base that is highly active, providing a rich target audience for advertisers.
- High Engagement Levels: The platform’s focus on short-form video content ensures that ads have high engagement rates, which can lead to increased ad effectiveness and conversion rates.
- Seamless Integration with Content: Ads on Kwai are designed to blend smoothly with organic content, which can enhance viewer receptivity and reduce ad fatigue.
- Localized Content Strategy: Kwai allows for localization of content, which can be tailored to fit cultural nuances and regional preferences, enhancing relevance and resonance with the target audience.
CONS
- Limited Brand Recognition: In some international markets, Kwai is relatively new and may not have the brand recognition of more established platforms.
- Content Constraints: The emphasis on short-form content restricts the depth and complexity of messages, potentially making the platform less suitable for ads that require detailed explanations or a more sophisticated narrative.
Kwai Ads Solutions
Let’s explore the different types of ad formats available on Kwai, each tailored to maximize viewer engagement and campaign effectiveness.
1. Eyemax
Eyemax ads ensure a high rate of customer acquisition by displaying advertisements immediately when Kwai users open the app and as they scroll through the “For You” page.
In Eyemax ads, advertisers can feature their company profiles, highlight their marketing messages, and boost conversions with an on-screen call-to-action (CTA) button.
Eyemax
2. In-Feed Ads
In-Feed Ads run for up to 60 seconds, complete with sound, and are seamlessly integrated into the Trending feed. They are displayed in a captivating full-screen format with the sound automatically on, capturing the viewer’s full attention.
In-Feed Ads
3. Hashtag Challenge
You can launch a viral user-generated content campaign themed around your brand to engage and excite your audience. It’s enjoyable for users to participate and simplifies the process for you to convey your brand’s story effectively.
Hashtag Challenge
4. Magic Face
How about forging an interactive bond between your brand and your audience? Achieve this by incorporating your branding elements with cutting-edge 3D and augmented reality (AR) technologies. This approach not only enhances the visual appeal but also deeply engages users by bringing your brand to life in their environment.
Magic Face
5. Creator Center
Partner with numerous influencers on Kwai to co-create branded stories featuring engaging themes. This collaborative strategy will make your brand more visible and enhance its credibility and trustworthiness among consumers.
Kwai Creators
Take your advertising efforts to the next level with agency ad accounts, unlocking advanced features and capabilities to drive greater results for your campaigns.
Wrapping Up
Kwai Ads offer a dynamic and effective way to reach a diverse and engaged audience. With a range of innovative ad formats, including immersive AR and interactive user-generated content, Kwai provides advertisers with the tools to create memorable and impactful campaigns. Whether targeting specific demographics or engaging users with interactive content, Kwai Ads help brands increase visibility, enhance engagement, and build trust.
Check out our article on BYYD to discover effective strategies for acquiring in-app traffic.
Visit our library for additional valuable articles and guides.
FAQ
What makes Kwai different from other advertising platforms?
Kwai’s uniqueness lies in its highly engaged, creative community and its focus on short-form video content. The platform’s algorithms favor content that generates user interaction, making it an excellent choice for brands that want to build a community around their products or services.
What are the best practices for creating engaging content on Kwai?
To engage effectively with the Kwai audience, create authentic, creative content that resonates with the youthful spirit of the platform. Use vibrant visuals, incorporate trending music, and leverage popular challenges or hashtags to increase visibility and engagement.
Is there a minimum budget required to advertise on Kwai?
Kwai offers flexible advertising solutions that cater to a wide range of budgets. While there is no strict minimum budget, starting with a modest budget will help you test the waters and understand the platform’s effectiveness for your specific marketing goals.
What should I avoid when advertising on Kwai?
Avoid creating overly promotional or generic ads that do not engage the users creatively. Kwai users prefer authentic and entertaining content that blends well with their usual content consumption. It’s also important to stay up-to-date with cultural trends and sensitivities, especially given Kwai’s diverse global audience.
Are there any restrictions or guidelines I should be aware of when advertising on Kwai?
Yes, Kwai has specific advertising guidelines that prohibit certain content, including but not limited to misleading information, offensive material, and overly aggressive marketing tactics. It’s important to review these guidelines thoroughly to ensure your ads are compliant.
Viktoria Arsenteva
Marketing Manager at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.
