How to Set Up Bigo Ads

Bigo Ads is well-known for its substantial client base, with approximately 400 million monthly active users worldwide, and its more relaxed moderation standards. Follow along as we walk you through the process of starting your advertising campaign on Bigo Ads, step by step.

Bigo Ads are displayed in two popular applications: Likee, a major competitor of TikTok, and Imo.im, an app for instant messaging and calling.

It’s a common misconception that Bigo Ads are linked to the Bigo Live app; however, this is not the case. Bigo Live does not feature any advertisements and is not associated with Bigo Ads.

Likee.video web traffic distribution by country:

Demographic breakdown of traffic on Likee:

Advertising formats on Likee:

Imo web traffic distribution by country:

Demographic breakdown of traffic on Imo:

Advertising formats on Imo:

Explore more about Likee and Imo ad formats in our comprehensive guide to Bigo Ads.

Bigo Ads offers three marketing solutions:

1. Brand Awareness Marketing: Ideal for new product launches, e-commerce initiatives, game launches, and promoting brand public relations events.
2. User Engagement Marketing: Employed for branding at cultural festivals, celebrity marketing, annual ceremonies, and building a youthful brand image.
3. High Conversion Marketing: Aids in directing users toward making a conversion.

The table below outlines the objectives, scenarios and advertising formats for each marketing solution:

Learn about the Bigo Ads policy on this page.

Available verticals for Bigo Ads:

• Lead Generation
• E-commerce
• Sweepstakes
• iGaming
• Nutra
• PDL
• Finance
• Mobile Applications
• Surveys
• Subscriptions
• Other affiliate verticals

The first step is to register.

1. Enter your email on the registration page.

2. You will receive an email to confirm your registration. Follow the link in the email, then set your password and account name.

3. The next step is to create an advertising account:

Upload your certificate of Incorporation and Taxation Certificate:

After completing the registration, your account is submitted for review. You will gain access to the advertising account only after approval.

Proceed with the setup after the administration activates your account.

1. Navigate to the Campaign Section: Click the ‘Create’ button to start a new campaign.

2. Choose a Campaign Goal: Select from traffic, app installs, or conversions.

• Traffic: When you choose this goal, you only pay for users’ clicks on your advertisements. While this option can generate a high number of clicks, it also carries the risk of increased exposure to ad fraud.
• App Installs: Ideal for driving traffic to your app or game.
• Conversions: Popular and effective goal, aimed at generating significant conversions.

3. Specify Campaign Name and Budget: Choose your campaign’s name and set your budget with options for no limit, a daily budget, or a total budget. The minimum requirement for both daily and total budgets is $20.

4. Create an Ad Group and Choose a Placement: Options include Likee, IMO, or affiliate sites.

5. Provide Advertising Details: Include a link to your landing page and a tracking pixel from Bigo Business.

6. Define Targeting Criteria: Set targeting options such as GEO, languages, age, gender, and other parameters.

7. Set Up Budget, Ad Display Time, and Bid: Determine your budget, specify when the ads will display, and set your bid. The bid influences how effectively the ad campaign will launch and the cost-efficiency of lead generation. It is necessary to select ‘Conversion’ as the Optimisation Goal. Note that the ‘Bidding Model’ cannot be altered at this stage.

8. Upload Creatives: Add your creative assets for the campaign.

You can use the preview feature to check how your advertisement will appear to users. After moderation, the advertisement will go live within a day.

On the ‘Overview’ page, you can view general data about your account. The effectiveness of each campaign, ad group, or advertisement can be monitored on the ‘Campaign’ page.

You can assess the effectiveness of a specific campaign, ad group, or advertisement by applying filters. Additionally, you have the option to utilize custom columns. By default, there are 14 columns available.

This is a JavaScript code snippet that tracks visitors’ actions on your website. The tracked conversions are displayed on the Bigo Ads dashboard and in reports, allowing you to measure the effectiveness of your advertisements.

Learn how to set up the Bigo Ads Pixel in our next article.

To run ads on Likee, you first need to register for an account with Bigo Ads. After registering, log in to your advertising account and select Likee as your placement option.

The low level of competition on Bigo Ads ensures a lower cost per click and increases the chances of capturing your target audience’s attention. Utilizing Bigo Ads now can provide a strategic advantage, helping you stand out from competitors and effectively communicate your product’s value to potential customers.

Self-registration on the platform can be challenging; therefore, we recommend using Bigo agency ad accounts. This ensures more lenient moderation, access to more countries for targeting, and the capability to manage multiple advertising campaigns from a single account.

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