AppLovin vs. BYYD | In-app Advertising Platforms
The average user spends about a third of their day using mobile apps. In-app advertising (ads within mobile apps) is an effective tool for reaching a relevant audience and promoting an app or business online.
Among the many solutions available on the market, two mobile advertising networks stand out: Applovin and BYYD. Each offers unique opportunities for in-app advertising.
In this article, I’ll explore the features of both platforms and compare them across several key criteria.
Contents
1. What Is a Mobile Ad Network?
2. AppLovin
2.1. Pros and Cons of AppLovin
3. BYYD
4. Comparison of AppLovin and BYYD
5. Wrapping Up
6. FAQ
What Is a Mobile Ad Network?
Mobile ad networks are platforms for placing mobile ads. These networks act as intermediaries between advertisers who want to promote their products or services and publishers who have advertising inventory to sell, such as apps and websites.
Ad formats in mobile ad networks include native ads, rewarded video ads, interstitials, and playable ads.
BYYD Ad
Advertisers can target ads based on various criteria, such as device location, demographics, user interests, and behavior.
Mobile ad networks use different pricing models depending on business goals, including cost per impression (CPM), cost per click (CPC), and cost per action (CPA).
When a user performs a target action (for example, clicks on a link and installs an app), the ad network charges the advertiser according to the selected pricing model. The ad network takes a commission from the revenue and pays the publisher the remaining amount.
AppLovin
AppLovin Corporation is an American mobile technology company that provides comprehensive software and AI solutions to help businesses reach, monetize, and grow a global audience.
AppLovin’s product portfolio includes:
- AppDiscovery: For acquiring the right users at scale.
- MAX: For app monetization.
- SparkLabs: For creating high-impact ads.
- AppLovin Exchange: For audience reach.
- Array: For increasing app installs.
- Adjust: A marketing solution for measuring, optimizing, and scaling app growth.
- Wurl: For CTV advertising.
Watch this short video to see how AppLovin works:
One of AppLovin’s success stories is Enerjoy. By leveraging user targeting based on AppDiscovery’s AI, Enerjoy expanded to more than 40 countries and increased the number of app installs by 14 times. Simultaneously, D7 ROAS increased by 15%.
Pros and Cons of AppLovin
PROS
- Reach: Over 2 billion devices and 140,000 mobile apps.
- Extensive targeting tools: Including demographic, geographic, and other parameters.
- A variety of ad formats are available: playable ads (mini-games within the ad), native ads, interstitials, video ads, and video ads with rewards.
CONS
- It’s difficult to create an account directly. It’s better to do it through an agency ad account for AppLovin.
- Risk of account blocking without clear justification.
- Users often complain about aggressive ads that are hard to close or skip.
BYYD
BYYD is a platform for purchasing mobile advertising traffic on smartphones and tablets within apps and games worldwide. The BYYD platform ranked 3rd in the mobile video advertising ranking for 2023 and was among the top 5 programmatic advertising platforms in the digital market.
BYYD
One of BYYD’s success stories is advertising campaign for ECD. By using a combination of socio-demographic targeting and interest-based parameters, the campaign reached over 155,846 users, surpassing the expected metrics. The campaign utilized fullscreen and Rich Media creatives, resulting in a CTR of 1.52% for fullscreen ads and 1.62% for Rich Media retargeting.
ECD Ad Campaign
Pros and Cons of BYYD
PROS
- BYYD is connected to all the major SSPs (Supply Side Platforms), allowing you to display ads in over 100,000 mobile applications worldwide. Among its partner SSP platforms are AppLovin, Smaato, MoPub, Unity, Fyber, and others.
- Fully-fledged DSP, exclusive DMP.
- AI optimization and the expertise of mobile specialists.
- Free development of creatives (banners, RichMedia, native ads) and adaptation of videos for TT platforms.
- ANTI BOT system.
- Transparent analytics system: Supports all tracking systems (DoubleClick, Adriver, Weborama, etc.) and offers API integration with Google Analytics and Yandex.Metrica.
- Ability to retarget using users’ Device IDs.
- Option for Brand-lift research to measure brand awareness among new audiences.
CONS
- BYYD is a relatively young platform with less experience in the mobile advertising market compared to the major players.
Learn more about the platform in our BYYD guide.
Boost your in-app traffic with our help in creating an unlimited BYYD agency ad account
Comparison of AppLovin and BYYD
| Criterion | BYYD | AppLovin |
| Goals | Promotion of apps, e-commerce, properties, pharmaceutical products, food, restaurants, and more | Promotion of apps and mobile games |
| Reach | BYYD is connected to all major SSPs, including AppLovin, enabling ads to be displayed in over 100,000 mobile apps worldwide | More than 2 billion devices and 140,000 mobile apps |
| Account Creation | Easy | Hard |
| Supported Ad Formats | Fullscreen and Rich Media banners, native ads, video ads | Playable ads (mini-game in ad), native ads, interstitials, video ads with rewards, banners |
| Targeting | Several types of targeting: gender, age, language, geo-targeting, app categories, interests, cellular provider, device type and model, OS | Simplified targeting (geo, device type) and advanced targeting (OS version, network connection type, devices, audiences) |
| Payment Model | CPM , СPC, СPS, СPV | CPI, Dynamic CPM, Dynamic CPC |
| Analytics and Reporting | Support for all tracking systems with integration via API to Google Analytics and Yandex.Metrika | Dashboards with visualization, reports, and APIs |
Wrapping Up
When comparing the Applovin and BYYD mobile advertising platforms, several key aspects make BYYD a more attractive choice for advertisers:
- Connectivity to all major SSPs, including AppLovin.
- A variety of payment models.
- Advanced targeting capabilities.
Thus, BYYD offers the same primary advantage as Applovin—access to a vast number of apps—but it’s much easier and faster to start promoting through BYYD.
FAQ
What role do SSPs play in the operation of mobile ad networks?
SSPs (Supply Side Platforms) are platforms that allow publishers to sell their advertising space. BYYD is integrated with all major SSPs, including AppLovin, providing access to a vast range of mobile applications.
What goals can be achieved with AppLovin and BYYD?
AppLovin focuses on promoting mobile apps and games, while BYYD is versatile and suitable for promoting a broader range of products and services, including apps, consumer goods, real estate, pharmaceuticals, restaurants, and more.
How important are creatives for successful campaigns on these platforms?
Creatives are crucial for successful campaigns on both platforms. BYYD offers free creative development, making it easier for advertisers, particularly those without in-house resources for ad creation.
How do AppLovin and BYYD use technology to improve advertising performance?
Both platforms leverage technology and artificial intelligence to enhance targeting and campaign optimization.
AppLovin uses AI in its products, such as AppDiscovery, to scale campaigns and drive app installs.
BYYD leverages AI optimization to fine-tune ad impressions and enhance the relevance of ads for users.
Is retargeting available on these platforms?
Yes, both AppLovin and BYYD support retargeting.
AppLovin allows you to create custom user groups that are dynamically updated, streamlining the process and enhancing campaign effectiveness.
BYYD offers Device ID-based retargeting, enabling precise targeting of users who have already interacted with ads.
Viktoria Arsenteva
Marketing Manager at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.
