18 Best Places to Sell Your Product Online in 2023 + 3 Free Powerful Places to Display and Sell Your Products Not Everyone Knows About

PROS

• Every day a huge number of users visit the platform to shop. Such a massive customer base makes Amazon a perfect place for online selling.
• Amazon will do everything for you. Fulfilment by Amazon (FBA) helps business owners sell their products by providing storage, packaging and shipping assistance.
• Consumers trust Amazon. Investor’s survey revealed that the marketplace ranks first with a Trust Index score of 71.5 percent.
• The opportunity to ship to over 100 countries worldwide allows sellers to expand globally.
• Thanks to the platform’s functionality, it’s easy for merchants to manage pricing, shipping rules, product catalogue, rates and inventory.
• To boost product visibility and sales on the platform, sellers can start using Amazon PPC ads.

 CONS

• Huge competition is the main obstacle for new businesses. To be successful, you need to stand out from the crowd and create an outstanding strategy.
• There is no integration with shopping cart systems. Merchants who sell on different channels need to take care of managing orders and keeping their stock status up to date.

PROS

• Competition on Walmart Marketplace is not as high as on Amazon, making the platform more appropriate for beginners.
• You have an opportunity to create your own return policy since sellers manage customer service and fulfilment themselves. 
• Walmart doesn’t have any inventory limitations. Sellers with a large product assortment and inventory for all of their SKUs can especially benefit from this feature.
• Walmart sellers are only required to pay a referral fee that depends on the product category. It doesn’t charge merchants monthly unlike other marketplaces (e.g. Amazon). This helps you measure how effective selling on Walmart can be for your brand.
• Shoppers can pay both with major credit cards and using alternative payment methods including AmEx Pay, Chase Pay, PayPal and Visa Cash. This decreases the shopping cart abandonment rate.

 CONS

• It takes time from applying to become a seller to go live. The process can last a month or longer. 
• Not so many shoppers visit Walmart, so selling on this marketplace alone might be not enough for sellers.
• Referral fees are inconsistent and sellers are charged from 6 to 20 per cent commission.

PROS

• Being a seller on such a recognizable platform with a solid reputation will make your brand more popular and bring new customers.
• Online merchants shouldn’t put all eggs in one basket. Target Plus can become one of the platforms where you sell your products. 
• The invite-only marketplace also means that the competition on it is not as high as on other platforms. Partners have a chance to easily increase their sales. 
• Target Plus provides its partners with such benefits as in-store returns handling and a customizable storefront.
• You can get an invitation to become a seller on Target Plus if you increase your brand exposure and improve your performance on other e-commerce platforms.

 CONS

• It’s an invite-only program. For now, sellers don’t have the opportunity to join the marketplace without an invitation. 
• Sellers have to ship their products themselves since there is no fulfilment service on Target Plus.
• Merchants should have a physical presence in the US. Orders can be shipped only within the country.

PROS

• The platform is known to be a popular and trusted marketplace. 
• It’s quite easy and fast to become a seller. Just create your store on the web portal and start adding products.
• Selling on eBay allows you to reach a large audience. You will always find interested clients no matter what your niche is.
• You can sell not only new but also used items.
• Using the auction feature, you can sell your items for higher prices. All you need to do is to set a starting price.

 CONS

• eBay charges commission fees that depend on the size of your business. There are several professional plans so that you can choose the one that best meets your needs.
• Having more than 18 sellers, eBay is a marketplace with high competition. 
• Sellers cannot migrate their data from eBay to another platform.

PROS

• Etsy is very easy to set up and maintain even for sellers with basic or even low-tech skills.
• The marketplace gives you an opportunity to offer your items to a wide range of potential customers. 
• Etsy charges sellers low fees for listed items. You will pay only $0.20 for each one. 
• The next pro of Etsy is that it provides sellers with an established payment system.
• Etsy puts much effort into supporting merchants and educating them. Moreover, the huge Etsy community is always there to give you advice.

 CONS

• Platforms with huge audiences also have lots of sellers offering their items. The same goes for Etsy.
• One of the main issues that merchants face is price dumping. This is done to be competitive, but such practice may ruin businesses.
• There are not many themes to choose from.

PROS

• Quick setup. 
• The platform is very seller-centric — it aims to be as simple as possible for merchants. 
• It’s possible to import listings from eBay, Etsy, and other shops.
• Free customer support.
• Bonanza offers easy-to-use tools that help online sellers develop their stores — Seller Stats Dashboard and the Customer Marketing Tool.

 CONS

• Bonanza is not as popular as other marketplaces (e.g. Amazon or eBay), so not many shoppers are aware of it. 
• Complex pricing system.

PROS

• A small fee.
• Easy to use. You don’t need a technical background to start selling on the platform.
• Facebook has a huge audience using this social network every day. You have a chance to reach this audience. 
• Facebook provides transparency. Sellers and buyers can see profiles of each other which builds more trust. 
• The search results are based on location.

 CONS

• Facebook doesn’t provide any guarantees for buyers. 
• No warehouse. Sellers arrange the process of shipping on their own.
• Risk of being scammed.

PROS

• Creating an IG shop is a fast and simple process.
• Convenient shopping experience as users don’t leave the app.
• Opportunity to promote your products with the help of influencers.
• Sellers can interact with users by posting different content (posts, stories, etc.), which will lead to more engagement and sales.
• Hashtag function that allows categorising products.

 CONS

• High level of competition.
• If you post content from a business account, you become less visible to your followers since Instagram’s algorithm prioritizes posts from regular users.

PROS

• Craigslist has a large user base.
• Sellers don’t have to pay for listing or selling items. Fees are charged only for some categories.
• This platform is a good choice if you want to sell to customers in your area.

 CONS

• Craigslist is quite an old website so it may not be very convenient to use. 
• The platform is not as popular as its competitors, especially for young users.

PROS

• User-friendly interface, which creates a seamless experience for both buyers and sellers.
• The platform emphasizes social interactions, allowing users to follow each other, share listings, and even host virtual “Posh Parties” to feature specific items or brands.
• By facilitating the sale of second-hand items, Poshmark promotes sustainability by giving garments a second life, thereby reducing waste.
• Once an item is sold, Poshmark holds the payment until the buyer receives the item, ensuring that sellers will be paid once the transaction is complete.
• Poshmark allows sellers to offer bundle discounts for buyers purchasing multiple items, increasing the potential for higher sales.

 CONS

• Poshmark primarily operates in the United States, Canada, and Australia, limiting its accessibility to users in other parts of the world.
• Although Poshmark has a strict “no returns” policy based on fit or style preference, buyers can still return items if they can prove they were misrepresented in the listing, putting the onus on sellers to provide very accurate descriptions and photos.

PROS

• Macy’s is a well-established and trusted brand, which means sellers can benefit from its reputation and customer base when they list their products.
• Macy’s regularly promotes its online marketplace through its various channels, including the website, emails, and in-store promotions. Sellers can benefit from this extensive marketing.
• Macy’s has a stringent process for onboarding sellers, ensuring that the products on the marketplace are of high quality and authentic.
• The marketplace typically offers a structured and user-friendly interface for sellers to list and manage their products.

 CONS

• Being a popular platform means that sellers face stiff competition. Standing out can be challenging, especially for new entrants.
• It’s not very easy to start selling on Macy’s. You must first register, after which you will be notified when Macy’s begins to accept applications.

PROS

• The best option for beginners. Everything you may need while creating your online store is built into the platform.
• B2B functionalities available.
• Shopify design tools and a variety of customizable themes allow you to create amazing designs for your online store. 
• With multiple payment options, it is possible to sell your product to anyone around the world.
• 24/7 technical support. If you have a problem, you can communicate with the support team via live chat, email or hotline.

 CONS

• Shopify content management system is great when you are getting started, but it’s not flexible enough. 
• The platform doesn’t support email hosting. You need to use a third-party email hosting extension.
• Migration to another platform may be a challenge as sellers risk losing saved data. To avoid this, you should export your website as a CSV. 

PROS

• It’s free to install and use.
• There is no need to be a technical expert to create a professional-looking online store. 
• Responsive capabilities of WordPress themes allow you to optimize a site’s performance on different devices.
• You can increase your site’s SEO potential by adding meta tags to titles, posts and images and using free plugins and extensions. 
• Security is one of the benefits that users can enjoy. It’s regularly updated with security patches. Moreover, the experts monitor the platform all the time.

 CONS

• WooCommerce is a plugin which means you can’t use it on sites that WordPress doesn’t host. 
• Another con that follows from the fact that this is a plugin is that WooCommerce is not as advanced as other e-commerce platforms. It doesn’t support multiple storefronts as well as languages and currencies.

PROS

• The platform is suitable both for small and big businesses.
• Many features available as standard allow you to save money since there is no need to buy third-party apps. 
• Sellers enjoy the opportunity to create an almost limitless number of product variants.
• BigCommerce SEO features are also worth mentioning. You can customize your title tags, meta-descriptions and URLs.
• Online and offline payment methods are available. The platform also doesn’t charge transaction fees.

 CONS

• BigCommerce doesn’t provide multilingual tools. You can get this feature only using a third-party app.
• There are no email marketing tools. 
• Sellers note that some options and settings are unintuitive on their location.

PROS

• Quick and easy setup.
• No need for coding skills thanks to the drag-and-drop editor, which simplifies a site build process for you. 
• Squarespace is known as one of the best builders in terms of design. It has a wide range of professional looking templates.
• You can connect your site with social media profiles (Instagram, Facebook and others), so users can buy your goods without leaving the application.
• 24/7 customer support via chat or email.

 CONS

• No free plan. However, Squarespace offers a 14-day free trial.
  
• No offline payment options for customers.
• Merchants are allowed to sell only in one currency.

PROS

• Setup is really quick, which is important for sellers willing to start as soon as possible.
• Intuitive and easy to use for beginners. 
• Wix offers plenty of customization options.
• The platform provides merchants with advanced e-commerce solutions. For example, abandoned cart recovery feature, which aims to convert abandoned carts into sales. 
• Wix allows sellers to create multilingual sites for different countries.

 CONS

• Not the best option for stores with a large inventory since the storage is limited to 50 GB. Unlimited storage costs $59 per month.

PROS

• Building an online store on Weebly doesn’t require programming skills.
• Affordable price of the Pro plan.
• Unlimited storage.

 CONS

• Limited number of templates in comparison with the competitors.
• The platform is not very SEO friendly.
• Lack of multi-channel integration. Weebly doesn’t allow online retailers to sell on social media or marketplaces.

PROS

• Free plan available.
• Very user-friendly. Everything is clear and straightforward. 
• Integration with most platforms. 
• A wide range of customization options for your products. 
• It’s GDPR compliant.

 CONS

• Free plan is not good from SEO point of view. To have your product pages rank better, you need to switch to a paid plan. 
• Only premium subscribers can enjoy phone support.

PROS

• Getting started with Free Listings is pretty easy.
• It’s one of the ways to significantly boost your customer reach.
• You can list your products on Google Shopping for free.
• If you have a Google Merchant Center product feed, Google will display your products on Google Search, Google’s Shopping tab, Google Images and YouTube.
• Shopping ads are eye-catching. This is what leads to more clicks and higher conversion rates.

 CONS

• There is no guarantee that your product listings will appear on Google’s network. It depends on the quality of your product data and also on what users are searching for.

PROS

• Zero Google comission.
• Your customers will enjoy a convenient buying journey, which will increase the credibility of your brand.
• Google provides sellers with insights detailing product competitiveness against other merchants.

 CONS

• It is available for US merchants only.

PROS

• It’s an opportunity to show your product offers for free on the Bing Shopping Tab.
• You can attract a large number of customers which will lead to conversion rates increase.
• If you’re already a Microsoft customer, then you don’t need to take any action to participate.

 CONS

• Product Listings aren’t available in all countries.