10 Best Amazon PPC Software and Tools For Sellers in 2023
The precise formula behind Amazon’s algorithm and its product ranking strategy remains a mystery, making Amazon PPC software tools an essential component for sellers aiming to navigate and excel in this vast and competitive marketplace.
In this article, I will analyze the advantages and disadvantages of the top-rated Amazon PPC software solutions, helping you swiftly determine the ideal fit for your specific requirements.
OVERVIEW
Jungle Scout Cobalt
Comprehensive Amazon tool designed for enterprise brands, retailers, and agencies
Perpetua
AI-powered tool that provides eCommerce advertising software and managed services for marketplaces including Amazon and Walmart
SellerApp
An AI-driven e-Commerce Intelligence platform designed to assist sellers in fully harnessing their potential on Amazon
ZonTools
The platform is driven by unique AI technology that persistently and autonomously fine-tunes PPC campaigns
Quartile
Quartile’s tech uses six patents in AI and machine learning. It’s built to boost online ads across Amazon, Google, Facebook, and other platforms
Teikametrics
Amazon and Walmart ad management platform that helps sellers maximize return on ad spend and concentrate on growing their business and increasing profits
AdBadger
Software tool designed for Amazon PPC advertising campaigns. It offers a range of features to help manage, automate, and optimize ad campaigns
PPC Entourage
Provides a platform to plan, optimize, and manage Amazon ad campaigns dynamically for maximum performance
Scale Insights
Offers AI-driven Amazon PPC automation software that allows users to take full control over their PPC campaigns, manage mass campaigns, maximize ROI, and get detailed insights
What Is Amazon PPC Software and Why Do You Need It?
Amazon PPC software is an invaluable tool for any digital marketing professional seeking to maximize their success on the world’s largest online marketplace. In essence, Amazon PPC software is a powerful platform designed to optimize and manage pay-per-click advertising campaigns on Amazon.
With its advanced features, it enables sellers to:
- Efficiently target relevant keywords.
- Set optimal bid amounts.
- Monitor ad performance.
- Drive more traffic and conversions to their product listings.
In the fiercely competitive landscape of Amazon, having a reliable PPC software is not just an option but a necessity to unlock the full potential of your products and achieve sustainable growth in sales and visibility. So, whether you’re an established seller or just starting on Amazon, investing in top-notch PPC software will undoubtedly pave the way for a successful and thriving online business.
Watch the video below to learn more about Amazon’s specific advertising metrics and features:
You can also learn more about how to get the most out of your ad campaigns in our article on Amazon PPC optimization.
Criteria for Selecting the Best Amazon PPC Software Tools
When selecting the best Amazon PPC software tools, it’s important to consider several factors. These include:
- Keyword research.
- Campaign management and optimization features.
- Robust reporting and analytics.
- Automation and bid management functionality.
- Cost and affordability.
- Customer support and training options.
An ideal PPC tool simplifies campaign data from Seller Central, enables easy optimization with bid changes and keyword movements, and offers automation for a hassle-free PPC management experience.
Gain a competitive edge, increase visibility, and maximize your ROI with our tailored Amazon PPC strategies.
Top 10 Amazon PPC Software Tools for Sellers
Among the plethora of options available, here’s a roundup of the top 10 Amazon PPC software tools that have proven to be invaluable assets for sellers looking to enhance their advertising performance and achieve greater success on the platform.
1. Helium 10
Helium 10 is a comprehensive Amazon PPC software tool that offers solutions for every step of the buyer journey.
PROS
- The user interface of Helium 10 is thoughtfully curated and impeccably designed for seamless navigation.
- Helium 10’s Insights Dashboard provides a customizable smart dashboard that offers a centralized view of crucial data, streamlining decision-making processes, and saving valuable time.
- Helium 10’s Chrome extension offers five powerful tools for Amazon sellers. Validate winning products, find sourcing opportunities, estimate profits, plan for seasonal trends, and conduct competitor research — all conveniently accessible without logging into your web account.
- Helium 10’s Adtomic is an AI-powered Amazon advertising platform that maximizes ROI with clear PPC data visibility and advanced optimization. It offers precise keyword bidding suggestions, three campaign templates, and quick access to potential keywords and negative targets.
CONS
- Helium 10 can be overwhelming for beginners due to its extensive range of features.
- No free trial.
- No live support.
Pricing
Starts at $29/month (billed annually).
Summary
Having Helium 10 as your personal assistant streamlines the Amazon selling experience, making it a breeze to conduct business on the platform. This all-in-one Amazon Business Manager handles every aspect, from product research, keyword analysis, and listing optimization to payment and sales management, allowing sellers to enjoy a seamless and efficient selling process.
2. Jungle Scout Cobalt
Cobalt provides sellers with a comprehensive view of their business’s performance on the Amazon marketplace in relation to their competitors. This valuable insight equips them with the necessary knowledge to implement their strategy and achieve the company’s KPIs.
PROS
- The software delivers real-time sales data from Amazon, enabling sellers to understand their market share. It offers competitive intelligence, actionable consumer insights, as well as product and category trends to help them thrive in their respective markets.
- Offers 24 months of historical data.
- Cobalt makes it easier to segment your target audience and tailor your PPC campaigns accordingly.
CONS
- No free trial.
Pricing
Pricing information is not available; a demo is required to obtain this information.
Summary
Cobalt’s utilization of data-driven insights and automated optimization tools distinguishes it as a vital resource for ecommerce businesses.
3. Perpetua
Perpetua (formerly Sellics) is an AI-powered tool that helps Amazon sellers optimize their ad campaigns.
PROS
- Perpetua is a single platform that allows sellers to manage their advertising campaigns across multiple channels and marketplaces, including Amazon, Walmart, Instacart, and Target. This feature enables sellers to reach a wider audience and maximize their advertising efforts.
- The platform offers personalized smart recommendations and AI-powered bidding algorithms that help you get the most out of your ad budget efficiently.
- Perpetua assists all sellers, from those with one item to those with thousands of different ASINs.
- Perpetua provides resources such as an ad school where sellers can learn about winning Amazon PPC strategies.
CONS
- Some users have expressed frustration with the overall user experience, reporting that it’s not as straightforward as they would like.
- The pricing structure may not be feasible for all sellers, and it’s important to consider the cost-effectiveness of the tool.
Pricing
Starts at $250/month.
Summary
With Perpetua, sellers can see exactly how their ad spending affects the growth, so they can quickly focus more on what works best. It’s like having a straightforward and powerful tool to boost business with smart decisions.
4. SellerApp
While there are numerous tools available, SellerApp stands out due to its superior features for keyword optimization and crafting efficient Amazon product listings.
PROS
- SellerApp provides a range of features designed to help e-commerce businesses enhance their sales and performance. These features encompass Listing Optimization, Keyword Research, Product Research, Profitability Calculator and more.
- The Competitor Analysis feature enables sellers to monitor their rivals’ performance, including sales data, pricing, and product listing details.
- A dedicated team of experts is available around the clock to equip you with vital information, updates, and resources necessary to propel your Amazon business towards success.
- A free plan (Freemium) available for sellers who are just getting started.
CONS
- The free plan offers limited features.
Pricing
Starts at $0/month. The most popular plan is $49/month (billed annually).
Summary
SellerApp integrates your Amazon business’s marketing, sales, and operations into a unified platform, paving the way for expansion and triumph.
5. ZonTools
Zon.Tools is recommended for new sellers who are starting out on Amazon and need a reliable PPC tool.
PROS
- The platform claims to be comprehensive and covers all aspects of Amazon selling, including Merch by Amazon.
- ZoonTools offers a range of proprietary algorithmic engines including Auto-Mate 3.0 (to adjust keywords’ and targets’ bids), KeyWord Guardian (to prevent overspending on any Exact keyword), and others.
- Sellers can create and manage their PPC campaigns directly from the ZonTools platform.
- 30-day $1 Trial
CONS
- Some reviewers have noted that ZonTools has limited features and could potentially benefit from expanding its offerings.
Pricing
Starts at $9/month.
Summary
ZonTools caters to those who prefer a more budget-friendly and focused approach to PPC automation, allowing them to get started without the need for additional tools beyond their immediate requirements.
6. Quartile
Quartile uses patented AI technology to streamline e-commerce ads across platforms like Google and Amazon, automating campaigns to target individual products and keywords.
PROS
- Most clients reportedly achieve enhanced campaign optimization and nearly half witness improved ad spend returns within just one to three months.
- Optimizations and settings are automated based on data updated every hour.
- The multi-channel approach provides deeper audience understanding, enhancing brand visibility and fostering more conversion opportunities.
CONS
- Given the pricing, this solution is mainly feasible for larger brands that generate over $15,000 per month.
Pricing
Pricing information is not available; a demo is required to obtain this information.
Summary
Quartile claims their tools, used by over 5,000 brands and managing yearly ad spend exceeding a billion dollars, deliver tangible results. It is perfect for medium to large enterprises with existing spending data, which fuels the AI’s learning process for immediate effectiveness.
7. Teikametrics
Teikametrics aims to maximize sellers’ potential on Amazon, Walmart and Target by combining data, AI, and expertise.
PROS
- With its Flywheel 2.0 feature, Teikametrics enables full automation of crucial advertising tasks, optimizing each dollar spent on platforms like Amazon, Walmart, and Target.
- Sellers seeking tailor-made advertising strategies can benefit from Teikametrics’ Premium Ad Management Services, which offer access to unique seasonal and event strategies, custom dashboards, budget pacing and forecasting, and others.
- 30-day free trial.
CONS
- Teikametrics is predominantly an advertising platform; therefore, if your needs include enhancing product listings, finding product niches, or performing competitor research, it might not be the ideal solution.
Pricing
Starts at $199/month. You can also analyse your marketplace, product or ad performance for free.
Summary
Teikametrics provides an AI-backed toolset mainly designed to enhance product performance through the automation of advertising campaigns.
8. Ad Badger
Ad Badger is a robust Amazon PPC management tool that provides 24/7 analysis, automation, and optimization of your Amazon campaigns, establishing itself as one of the most reliable and recognized brands in the industry.
PROS
- The keyword bid management tool daily tweaks keyword bids using trend data to assist you in achieving your target Advertising Cost of Sale (ACOS).
- Ad Badger’s negative keyword tool reviews every keyword from your ad campaign in the last six months, identifies all ineffective keywords, and automatically lists them as negative keywords.
- The positive keyword finder continually provides automated keyword ideas, helping you consistently focus on the best keywords in your sponsored ad campaigns.
- Besides its PPC tool, Ad Badger provides a podcast about advertising on Amazon, a potential helpful resource for businesses keen to learn more about this subject.
CONS
- No free trial.
Pricing
Pricing information is not available; a demo is required to obtain this information.
Summary
Overall, Ad Badger is highly regarded for its effectiveness, ease of use, and customer service. It provides valuable automation tools for managing and optimizing Amazon PPC ad campaigns.
9. PPC Entourage
With its flexible pricing for beginners and user-friendly features, PPC Entourage serves as a great choice for those using PPC tools for the first time.
PROS
- The Bulk Engine offers the versatility required to optimize and scale campaigns in minutes, using over 20 different modules.
- Precise statistics are distinctly displayed to swiftly pinpoint issues and facilitate campaign modifications.
- Free ad spend investigators audit available.
- 7-day free trial.
CONS
- Though the percentage fee seems advantageous at the start, it denotes that your expenses will consistently scale with your PPC earnings.
Pricing
2.9% of Ad Spend.
Summary
PPC Entourage is an outstanding tool that simplifies the process of optimizing and expanding your Amazon advertisements, eliminating the need for complicated spreadsheets. With its user-friendly interface, you can easily navigate through the platform, making it a perfect fit for both beginners and experienced users.
10. Scale Insights
Scale Insights is a powerful tool for PPC management. It allows for the creation of custom PPC rules and engages in real-time bidding, functioning as a dedicated 24/7 resource for optimizing your campaigns.
PROS
- The innovative Scale-matic Tech stands as a formidable advantage for Amazon FBA businesses. This unparalleled technology endows users with the ability to effectively analyze, automate, and dynamically scale their Amazon PPC campaigns, granting them a significant competitive edge in the marketplace.
- Easy to use — the automation setup process is straightforward and can be accomplished in just a few clicks.
- 30-day free trial.
CONS
- The primary challenge lies in the initial phase, as the learning curve is somewhat steeper compared to other PPC tools.
Pricing
Starts at $78/month.
Summary
Scale Insights’ robust offerings make it a worthwhile consideration for anyone looking to enhance their PPC management.
Wrapping Up
Choosing the best Amazon PPC software is a challenging task. While each tool has its pros and cons, it’s essential to consider their specific requirements and budget when making a decision. Exploring free trials and taking advantage of demos can help sellers get a better understanding of which tool aligns best with their needs.
Dont forget to implement various Amazon PPC strategies to maximize your advertising potential.
Check out other valuable articles and guides in our e-commerce PPC library.
FAQ
What are the pros and cons of PPC automation?
Pros: Automated tools can analyze vast amounts of data more quickly and accurately than a human can. This leads to better insights, which can be used to optimize campaigns. Also, with automation, bids can be adjusted in real-time based on preset criteria, maximizing the chances of your ads being displayed at optimal times and costs.
Cons: While automation can save money in the long run, there’s often an upfront cost associated with acquiring and maintaining automated tools. Moreover, solely depending on automation can make advertisers complacent. It’s essential to regularly review and adjust strategies to ensure they align with business goals.
Are these Amazon PPC software tools suitable for both beginners and advanced Amazon sellers?
Yes, many of the tools listed cater to both beginners who are just starting with Amazon PPC and advanced sellers who need deeper analytics and optimization features. However, some tools might have a steeper learning curve than others.
Can I manage multiple Amazon accounts with these tools?
Many of the tools in the list offer multi-account management, allowing agencies or sellers with multiple brands to manage various accounts from a single dashboard. It’s recommended to check each tool’s features or contact their support for specifics.
How do these tools ensure data security?
Reputable Amazon PPC software tools prioritize user data security. They often use encryption, secure data storage solutions, and adhere to standard data protection regulations. It’s a good practice to review the privacy policies and terms of service of any tool before signing up.
Will using these tools guarantee higher sales?
While these tools provide valuable insights, optimizations, and automation to improve your PPC campaigns, no tool can guarantee higher sales. Success on Amazon also depends on factors like product quality, pricing, competition, and overall market conditions.
How frequently should I check or update my campaigns when using these tools?
The frequency of checking or updating campaigns depends on individual campaign goals and the automation level set in the tool. For actively managed campaigns, it’s advisable to check weekly or bi-weekly. However, with automated rules in place, the necessity to manually check might reduce.
Viktoria Arsenteva
Marketing Manager at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.
