Logo Lira
  • Home
  • Services
    • eCommerce PPC Management
    • Google Shopping Management
    • Google Ads for Local Services Business
    • SaaS PPC Management
    • Agency Ad Accounts
      • BIGO
      • Kwai
      • BYYD
  • Case Studies
  • Blog
  • Resources
    • Library
      • eCommerce
      • SaaS
      • Real Estate
    • Downloads
    • E-commerce Glossary
    • ACOS to ROAS Calculator
    • Shopify Google Shopping Feed
    • Digital Marketing Events 2024
      • Top Affiliate Marketing Events 2024
    • Insights
  • About Us
    • Team
    • Google Premier Agency
    • Top PPC Agency in Armenia
    • We Are Hiring
      • Digital Marketing Internship
  • Contacts
Get in touch
Logo Lira
  • Home
  • Services
    • eCommerce PPC Management
    • Google Shopping Management
    • Google Ads for Local Services Business
    • SaaS PPC Management
    • Agency Ad Accounts
      • BIGO
      • Kwai
      • BYYD
  • Case Studies
  • Blog
  • Resources
    • Library
      • eCommerce
      • SaaS
      • Real Estate
    • Downloads
    • E-commerce Glossary
    • ACOS to ROAS Calculator
    • Shopify Google Shopping Feed
    • Digital Marketing Events 2024
      • Top Affiliate Marketing Events 2024
    • Insights
  • About Us
    • Team
    • Google Premier Agency
    • Top PPC Agency in Armenia
    • We Are Hiring
      • Digital Marketing Internship
  • Contacts
Get in touch
  • Home
  • Services
    • eCommerce PPC Management
    • Google Shopping Management
    • Google Ads for Local Services Business
    • SaaS PPC Management
    • Agency Ad Accounts
      • BIGO
      • Kwai
      • BYYD
  • Case Studies
  • Blog
  • Resources
    • Library
      • eCommerce
      • SaaS
      • Real Estate
    • Downloads
    • E-commerce Glossary
    • ACOS to ROAS Calculator
    • Shopify Google Shopping Feed
    • Digital Marketing Events 2024
      • Top Affiliate Marketing Events 2024
    • Insights
  • About Us
    • Team
    • Google Premier Agency
    • Top PPC Agency in Armenia
    • We Are Hiring
      • Digital Marketing Internship
  • Contacts
  • Home
  • Services
    • eCommerce PPC Management
    • Google Shopping Management
    • Google Ads for Local Services Business
    • SaaS PPC Management
    • Agency Ad Accounts
      • BIGO
      • Kwai
      • BYYD
  • Case Studies
  • Blog
  • Resources
    • Library
      • eCommerce
      • SaaS
      • Real Estate
    • Downloads
    • E-commerce Glossary
    • ACOS to ROAS Calculator
    • Shopify Google Shopping Feed
    • Digital Marketing Events 2024
      • Top Affiliate Marketing Events 2024
    • Insights
  • About Us
    • Team
    • Google Premier Agency
    • Top PPC Agency in Armenia
    • We Are Hiring
      • Digital Marketing Internship
  • Contacts
Blog

Home > Microsoft Performance Max Launches in Beta Phase

PPC

Microsoft Performance Max Launches in Beta Phase

August 15, 2023 by Viktoria Arsenteva

Microsoft Performance Max

Since September 2022, Microsoft has been developing the Performance Max program, which entered its open beta phase in July 2023. This new campaign type is designed to assist advertisers in connecting with a broader audience on Bing, AOL, Yahoo, MSN, Edge, Outlook, and beyond.

Contents

1. What Is Microsoft Performance Max

2. Why You Should Try Microsoft Performance Max

3. Microsoft Performance Max for E-commerce

4. How to Create a Microsoft Performance Max Campaign

4.1. Set Up Microsoft Conversion Tracking

4.2. Determine Budget and Bidding Approach

4.3. Final URL Expansion

4.4. Incorporate Assets

4.5. Harness Audience Signals

5. Wrapping Up

6. FAQ

What Is Microsoft Performance Max

In 2020, Google unveiled plans for a new goal-based campaign type named Performance Max (PMax), designed to let advertisers streamline their campaigns across all Google Ads channel. This innovation was officially rolled out in November 2021. Learn more in our article on Google Performance Max Shopping vs Standard Shopping Campaign.

As the product gained traction among advertisers on Google, Microsoft also wanted to capture the demand.

Microsoft Performance Max is a campaign type centered on assets, designed for streamlined creation and management of campaigns across the Microsoft Advertising Network. Instead of the tedious process of crafting ads individually, you can input assets like text and images into designated groups, and the system handles the rest.

Using Microsoft’s AI technology, the system intelligently identifies the ideal assets and target audiences for each ad based on specified campaign and asset group preferences. This ensures that advertisements are presented with the best combination of assets, grabbing the attention of potential customers poised to make a purchase.

 

Microsoft Performance Max Features

Source: Performance Max Pilot Feature Guide

 

If you are an e-commerce store owner, then you may find our Bing Shopping Ads guide helpful.

Why You Should Try Microsoft Performance Max

Here is what Microsoft Performance Max will do for you:

  • Discover and engage your ideal audience. Leveraging AI technology, your campaign intuitively delivers the perfect advertisement to the appropriate individual.
  • Effortlessly deliver vibrant ads across platforms. Microsoft will distribute diverse and engaging advertisements on sites like Bing, AOL, Yahoo,Outlook, and beyond.
  • Optimize your processes. You and your team gain extra time to center on top priorities, while being updated with comprehensive performance and asset insights.

Check out our article on Microsoft Performance Max VS Microsoft Smart Shopping VS Microsoft Standard Shopping to learn how these types of ad campaign differ from each other.

Microsoft Performance Max for E-commerce

Microsoft Performance Max can also be a valuable tool for e-commerce businesses looking to streamline their ad campaign process and reach a wider audience. With its ability to target multiple platforms through a single campaign, it significantly reduces the effort and complexity usually associated with multi-platform marketing. Additionally, the integration of AI ensures that messages are tailored and resonate effectively with the intended audience, leading to potentially higher engagement and conversions.

Among the various ad types Microsoft offers, this specific type stands out and holds great promise. One of the key reasons to believe in its potential is the success we’ve witnessed with a similar format on Google Ads. Google’s platform has already showcased the effectiveness and reach of this format, making it a game-changer for many e-commerce advertisers.

So, it’s crucial for advertisers to start investing time and resources into mastering Microsoft Performance Max.

Microsoft Ads
Are Your Online Tills Ringing?

If not, drop us a message and let’s change that with our Microsoft Ads management!

Get Free Proposal

How to Create a Microsoft Performance Max Campaign

Crafting a campaign using Microsoft Performance Max involves a sequence of five key actions:

1. Set Up Microsoft Conversion Tracking

Although leveraging Google’s import might seem convenient, especially if you’re acquainted with Performance Max there, it’s crucial to have Microsoft’s conversion tracking in place. This can either be achieved through UET or by setting offline conversion tracking. Then, select the goals that align best with your business priorities and allocate suitable values to each conversion.

2. Determine Budget and Bidding Approach

Determine your daily spending limit and select one of two bidding approaches:

  1. Maximize conversion value: This method prioritizes increasing your overall conversion value. If you aim to boost conversion revenue while ensuring a good return on ad spending, consider incorporating Target Return on Ad Spend (tROAS).
  2. Maximize conversions: This approach emphasizes maximizing conversions within your set budget. If your goal is to enhance conversions while keeping an eye on the cost per acquisition, think about adding Target CPA (tCPA).

3. Final URL Expansion

It’s advised by Microsoft to activate this feature as it directs users to the most pertinent landing page. This also empowers Microsoft to craft supplementary assets based on the efficacy of landing pages.

4. Incorporate Assets

It’s time to add text and visuals.

 

Microsoft Performance Max Image Requirements

Source: Performance Max Pilot Feature Guide

5. Harness Audience Signals

Such signals enrich Microsoft’s predictive targeting capabilities, subsequently assisting you in connecting with your desired audience.

Once a campaign is set up, ads typically begin running in under a week. However, there are instances where it might take as long as 10 days. Once the ads are live, the campaign undergoes a learning phase. In its beta stage, this learning phase can extend to around two weeks.

Wrapping Up

Microsoft’s Performance Max program stands out as a groundbreaking tool for advertisers. Launching into its open beta phase in July 2023, it’s evident that Microsoft is not just streamlining the ad creation process but also aiming to optimize the reach and relevance of every campaign. By integrating AI technology, Performance Max ensures that brands communicate effectively with their target audience across multiple platforms, from Bing to Outlook.

Did you know that you can reach Netflix’s huge audience—260 million people—with Microsoft Ads? For more details, check out our article on how to advertise on Netflix.

Visit our eCommerce PPC library and find more valuable guides and articles.

FAQ

What is the right budget for Microsoft Performance Max?

The right budget varies based on your exact product, niche, and goals. It’s recommended to start with a small, easily manageable budget and gradually increase it as you see positive results.

I do not have this feature available. What should I do?

This is now in open beta for all advertisers worldwide. There are a few requirements you’ll need to set up your first PMAX campaign.

You can reach out to your Microsoft Account Team or contact us for help.

Is Microsoft Performance Max suitable for businesses of all sizes?

Yes, Microsoft Performance Max is designed to cater to businesses of all sizes. Whether you’re a small business or a large enterprise, you can benefit from its automated bidding and optimization capabilities to improve your advertising ROI.

Can I control my ad spend and budget when using Performance Max?

Yes, you can set daily or monthly budget caps to control your ad spend. Performance Max will work within these limits to maximize your campaign’s performance. You can also adjust bidding strategies to align with your budget goals.

Where can I find more detailed information on how to set up Microsoft Performance Max campaign?

You can read the official Microsoft guide on how to set up a Performance Max campaign.

ARTICLE BY

Viktoria Arsenteva

Marketing Manager at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.

NEED TO SCALE YOUR BUSINESS WITH MICROSOFT ADS? WE ARE HERE TO HELP!
Let's talk!
ppc
Amazon PPC Keyword Research [Comprehensive Guide]Amazon PPC Keyword Research [Comprehensive Guide]August 10, 2023
Microsoft Performance Max VS Microsoft Smart Shopping VS Microsoft Standard ShoppingAugust 23, 2023Microsoft Performance Max VS Microsoft Smart Shopping VS Microsoft Standard Shopping

Related Posts

PPC
Home Improvement Marketing: How to Successfully Promote Locksmiths, Plumbing, HVAC and other Home Repair Businesses Online
September 27, 2024 by Artem Akulov
E-commercePPC
How to Set Up Microsoft Shopping Campaigns (Bing Shopping Ads) for E-Commerce Store on Shopify
December 1, 2022 by Xenia Volokitina
0 0 votes
Article Rating
Subscribe
Login
Notify of

2 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
David
1 year ago

Hey Thanks for the article. My question is can you import Google pmax to Microsoft pmax? I tried on my side with microsoft pmax beta enabled, however it was imported into a shopping ad in microsoft ads.

0
Reply
Viktoria Arsenteva
Author
Reply to  David
1 year ago

Hello David! Unfortunately, it’s impossible now since Microsoft PMax is currently in beta phase.

0
Reply

Let’s Connect on LinkedIn!

Follow us for the newest updates and tips in PPC advertising.

Follow
Featured author image: Microsoft Performance Max Launches in Beta Phase

Artem Akulov

Hi! I'm the Founder & CEO at Lira Agency. Welcome to our blog! Ask questions and share your insights in comments.

Recent Posts
  • The Truth About Google Ads Smart Campaigns: Why They Don’t Work for Local Businesses in the US and What to Use Instead April 16, 2025
  • Why Your LSA Lead Volume is Dropping and How to Fix It April 4, 2025
  • How Many Keywords Do You Need in Google Search Ads for Local Businesses in the US April 3, 2025

Earn 2x Revenue With Lira

Please enable JavaScript in your browser to complete this form.
Loading

Logo Lira

Lira

Case Studies
Team
Google Premier Partner 2024
Blog
Editorial Standards

Services

E-commerce PPC Management
SaaS PPC Management
Locksmith PPC Management
Google Ads Management
Microsoft Ads Management (ex Bing)
Agency Ad Accounts

Contact Us

Request Form
[email protected]

Privacy Policy | Terms & Conditions

Copyright © 2024 Lira. All Rights Reserved

#integrio_button_6822749a59df9 .wgl_button_link { color: rgba(255,255,255,1); }#integrio_button_6822749a59df9 .wgl_button_link:hover { color: rgba(255,255,255,1); }#integrio_button_6822749a59df9 .wgl_button_link { border-color: rgba(33,107,34,1); background-color: rgba(33,107,34,1); }#integrio_button_6822749a59df9 .wgl_button_link:hover { border-color: rgba(66,150,43,1); background-color: rgba(66,150,43,1); }#integrio_button_6822749a59df9.effect_3d .link_wrapper { color: rgba(33,107,34,1); }#integrio_button_6822749a5c616 .wgl_button_link { color: rgba(49,49,49,1); }#integrio_button_6822749a5c616 .wgl_button_link:hover { color: rgba(255,255,255,1); }#integrio_button_6822749a5c616 .wgl_button_link { border-color: rgba(27,120,13,1); background-color: rgba(49,49,49,0); }#integrio_button_6822749a5c616 .wgl_button_link:hover { border-color: rgba(27,120,13,1); background-color: rgba(27,120,13,1); }#integrio_button_6822749a5c616.effect_3d .link_wrapper { color: rgba(27,120,13,1); }#integrio_dbl_6822749a82be2 .heading_subtitle{ color: #000000; }#integrio_dbl_6822749a87c30 .heading_subtitle{ color: #ea730b; }#blog_module_6822749a8d323.blog-posts .blog-post_title, #blog_module_6822749a8d323.blog-posts .blog-post_title a { font-size:24px; line-height:36px; font-weight:700; }#blog_module_6822749a8d323.blog-posts .blog-post_text { font-size:14px; line-height:24px; }#integrio_soc_icon_wrap_6822749aa2ccd a{ background: #216b22; border-color: #216b22; }#integrio_soc_icon_wrap_6822749aa2ccd a:hover{ background: #3c8e25; border-color: #3c8e25; }#integrio_soc_icon_wrap_6822749aa2ccd a{ color: #ffffff; }#integrio_soc_icon_wrap_6822749aa2ccd a:hover{ color: #ffffff; }.integrio_module_social #soc_icon_6822749aa2cea1{ color: #ffffff; }.integrio_module_social #soc_icon_6822749aa2cea1:hover{ color: #ffffff; }.integrio_module_social #soc_icon_6822749aa2cea1{ background: #0a66c2; }.integrio_module_social #soc_icon_6822749aa2cea1:hover{ background: #0a66c2; }
We use cookies to store your preferences and visits in order to provide the most relevant experience. By clicking "Accept All", you accept ALL cookies. Visit "Cookie Settings" to make changes.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
wpDiscuz