• Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • About Us
  • Contacts
Get in touch
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • About Us
  • Contacts
Get in touch
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • About Us
  • Contacts
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • About Us
  • Contacts
AnalyticsGoogle Ads

Manual For Analyzing Of Advertising Campaigns In Which Conversions Are Configured Wrong

December 31, 2019 by Artem Akulov

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain how to analyze advertising campaigns in such situation.
We’ll use Google Analytics for the analysis.
This analytic tool is suitable for any source of traffic.

1. Go to Google Analytics. Choose the right property and view.

2. Go to Acquisition — All Traffic — Source and create Segment

Custom Segment Google Analytics

3. Add Segment

Add New Segment To Google Analytics

4. Choose Advanced — Conditions. It is possible to filter by users, who visited the “thank you” page (by url address or title page). If there are not macro conversions, we should create segment micro conversions. Micro conversions —are actions, which lead to macro conversions, but they aren’t macro conversions. For Example, viewing the page “contacts”, viewing more than 3 pages, average session duration, products in shopping basket and etc.
So, enter url page or title of the desired page and analyze the traffic

Set Up Segment Google Analytics

Thus, we see data only for visitors who have made the necessary conversions.. In the screenshot below we see visitors which make conversions. It is possible to see the source of traffic, conversion keywords and etc.

Google Analytics Segment Result

Also it is possible to make sorting on «Average sessions duration» and analyze advertising channel, which have abnormal deviations from the average index.

Avg Session Duration Google Analytics

For convenience you can use the “Comparison” chart.

Compare Sources Google Analytics
International Real Estate Advertising : specifics & recommendationsInternational Real Estate Advertising : specifics & recommendationsMarch 13, 2019
Yandex Direct vs. Google Ads / Bing AdsJanuary 18, 2020Yandex Direct vs. Google Ads / Bing Ads
0 0 votes
Article Rating
Subscribe
Login
Notify of
0 Comments
Inline Feedbacks
View all comments
Subscribe to Lira Blog Updates – PPC insights for experts and newbies

    Categories
    Analytics case study E-commerce Google Ads Microsoft Ads (Bing Ads) PPC Real Estate PPC Shopify Yandex.Direct
    Featured author image: Manual For Analyzing Of Advertising Campaigns In Which Conversions Are Configured Wrong

    Artem Akulov

    Hi! I'm Founder & CEO at Lira. Read our blog - ask the questions and share your insights in the comments.

    Recent Posts
    • Ecommerce PPC Strategy: How to Drive Sales With Online Ads June 13, 2022
    • The Importance Of Correct Conversion Tracking For eCommerce Projects January 31, 2022
    • How to Prepare an Online Store for the Holiday Season November 18, 2021

    Making strong companies all over the world even stronger via thoughtful PPC management

    info@lira.agency

    Privacy policy | Terms & Conditions

    Copyright © 2022 Lira. All Rights Reserved

    #integrio_button_62ba9e9ce0cdf .wgl_button_link { color: rgba(253,253,253,1); }#integrio_button_62ba9e9ce0cdf .wgl_button_link:hover { color: rgba(253,253,253,1); }#integrio_button_62ba9e9ce0cdf .wgl_button_link { border-color: rgba(33,107,34,1); background-color: rgba(33,107,34,1); }#integrio_button_62ba9e9ce0cdf .wgl_button_link:hover { border-color: rgba(66,150,43,1); background-color: rgba(66,150,43,1); }#integrio_button_62ba9e9ce0cdf.effect_3d .link_wrapper { color: rgba(33,107,34,1); }#integrio_button_62ba9e9ce30a7 .wgl_button_link { color: rgba(255,255,255,1); }#integrio_button_62ba9e9ce30a7 .wgl_button_link:hover { color: rgba(255,255,255,1); }#integrio_button_62ba9e9ce30a7 .wgl_button_link { border-color: rgba(33,107,34,1); background-color: rgba(33,107,34,1); }#integrio_button_62ba9e9ce30a7 .wgl_button_link:hover { border-color: rgba(66,150,43,1); background-color: rgba(66,150,43,1); }#integrio_button_62ba9e9ce30a7.effect_3d .link_wrapper { color: rgba(33,107,34,1); }#integrio_soc_icon_wrap_62ba9e9ced947 a{ background: #216b22; border-color: #216b22; }#integrio_soc_icon_wrap_62ba9e9ced947 a:hover{ background: #3c8e25; border-color: #3c8e25; }#integrio_soc_icon_wrap_62ba9e9ced947 a{ color: #ffffff; }#integrio_soc_icon_wrap_62ba9e9ced947 a:hover{ color: #ffffff; }wpDiscuz