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How To Make KeyWord Research for Real Estate PPC Google AdWords

Artem Akulov

KeyWord Research  — base of Search PPC ad in Google AdWords. I describe process of keyword research for real estate company, agent, property management company, investors.

Ok. Let`s start. Step by Step. For example I make keyword research fo local real estate company in Phuket (Thailand) with such activities:

  • rent and sale real estate in Phuket (Thailand)
  • investment in real estate
  • property management

Step 1 Basic mindmap

Main part of keyword research for me is mindmap. Quality of result keyword research depends on mindmap quality.
So I analyse site, Google Analytics Search Queries (need access to Google Analytics) to make mindmap. Simple basic mindmap will be (file).

Rent Real Estate in Phuket PPC mindmap Rent Real Estate in Phuket PPC mindmap

Step 2 Competitiors Research

I use SerpStat (analogue of SemRush) to analytics organic SERP and competitors. Goal is to find missing words or new ideas for branches.

After that I add new words to mindmap.

Step 3 Approve MindMap

Result mindmap I send to client for feedback. Maybe I missed something or added unnecessary words.

Step 4 Correct

After feedback if necessary I correct mindmap.

Step 5 Generate Phrases and pre-keywords

I generate phrases by multiply branches of mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:

  • booking realestate nai kharn
  • booking realestate kata
  • booking realestate patong
  • booking real estate nai kharn
  • booking real estate kata
  • booking real estate patong
  • booking property nai kharn
  • booking property kata
  • booking property patong
  • booking apartments nai kharn
  • booking apartments kata
  • booking apartments patong
  • booking aparts nai kharn
  • booking aparts kata
  • booking aparts patong
  • booking villa nai kharn
  • booking villa kata
  • booking villa patong
  • booking house nai kharn
  • booking house kata
  • booking house patong
  • booking home nai kharn
  • booking home kata
  • booking home patong
  • booking condo nai kharn
  • booking condo kata
  • booking condo patong
  • booking townhouse nai kharn
  • booking townhouse kata
  • booking townhouse patong
  • search realestate nai kharn
  • search realestate kata
  • search realestate patong
  • search real estate nai kharn
  • search real estate kata
  • search real estate patong
  • search property nai kharn
  • search property kata
  • search property patong
  • search apartments nai kharn
  • search apartments kata
  • search apartments patong
  • search aparts nai kharn
  • search aparts kata
  • search aparts patong
  • search villa nai kharn
  • search villa kata
  • search villa patong
  • search house nai kharn
  • search house kata
  • search house patong
  • search home nai kharn
  • search home kata
  • search home patong
  • search condo nai kharn
  • search condo kata
  • search condo patong
  • search townhouse nai kharn
  • search townhouse kata
  • search townhouse patong
  • book realestate nai kharn
  • book realestate kata
  • book realestate patong
  • book real estate nai kharn
  • book real estate kata
  • book real estate patong
  • book property nai kharn
  • book property kata
  • book property patong
  • book apartments nai kharn
  • book apartments kata
  • book apartments patong
  • book aparts nai kharn
  • book aparts kata
  • book aparts patong
  • book villa nai kharn
  • book villa kata
  • book villa patong
  • book house nai kharn
  • book house kata
  • book house patong
  • book home nai kharn
  • book home kata
  • book home patong
  • book condo nai kharn
  • book condo kata
  • book condo patong
  • book townhouse nai kharn
  • book townhouse kata
  • book townhouse patong
  • find realestate nai kharn
  • find realestate kata
  • find realestate patong
  • find real estate nai kharn
  • find real estate kata
  • find real estate patong
  • find property nai kharn
  • find property kata
  • find property patong
  • find apartments nai kharn
  • find apartments kata
  • find apartments patong
  • find aparts nai kharn
  • find aparts kata
  • find aparts patong
  • find villa nai kharn
  • find villa kata
  • find villa patong
  • find house nai kharn
  • find house kata
  • find house patong
  • find home nai kharn
  • find home kata
  • find home patong
  • find condo nai kharn
  • find condo kata
  • find condo patong
  • find townhouse nai kharn
  • find townhouse kata
  • find townhouse patong
  • rental realestate nai kharn
  • rental realestate kata
  • rental realestate patong
  • rental real estate nai kharn
  • rental real estate kata
  • rental real estate patong
  • rental property nai kharn
  • rental property kata
  • rental property patong
  • rental apartments nai kharn
  • rental apartments kata
  • rental apartments patong
  • rental aparts nai kharn
  • rental aparts kata
  • rental aparts patong
  • rental villa nai kharn
  • rental villa kata
  • rental villa patong
  • rental house nai kharn
  • rental house kata
  • rental house patong
  • rental home nai kharn
  • rental home kata
  • rental home patong
  • rental condo nai kharn
  • rental condo kata
  • rental condo patong
  • rental townhouse nai kharn
  • rental townhouse kata
  • rental townhouse patong
  • rent realestate nai kharn
  • rent realestate kata
  • rent realestate patong
  • rent real estate nai kharn
  • rent real estate kata
  • rent real estate patong
  • rent property nai kharn
  • rent property kata
  • rent property patong
  • rent apartments nai kharn
  • rent apartments kata
  • rent apartments patong
  • rent aparts nai kharn
  • rent aparts kata
  • rent aparts patong
  • rent villa nai kharn
  • rent villa kata
  • rent villa patong
  • rent house nai kharn
  • rent house kata
  • rent house patong
  • rent home nai kharn
  • rent home kata
  • rent home patong
  • rent condo nai kharn
  • rent condo kata
  • rent condo patong
  • rent townhouse nai kharn
  • rent townhouse kata
  • rent townhouse patong

etc I multiply main branches in different combinations.

Step 6 Parsing

I parse each generated phrase on previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.

Step 7 Cleaning

I Analyse result keywords and delete:

  • keyword with low volume
  • negative keywords

On this step I also receive negative keywords lists.

Step 8 Grouping (optional)

If I do not use SKAgs – I group result KeyWords on AdGroups

The Result of KeyWords Research is Google Spreadsheet with follow lists:

  1. List 1 – All parsed keywords
  2. List 2 – Cleaned KeyWords (ready for use on Google AdWords)
  3. List 3 – Negative KeyWords (ready for use in AdWords)