How to Make Keyword Research for Real Estate PPC on Google Ads
Keyword Research is the basis of Search PPC ad in Google Ads. I will describe the process of
keyword research for real estate companies, agents, property management companies,
investors.
Let`s start, step-by-step. For example, I do keyword research for a local real estate company in Phuket (Thailand) with such activities:
- rent and sale real estate in Phuket (Thailand)
- investment in real estate
- property management
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Step 1. Create Basic Keyword Mindmap
The main part of keyword research for me is mindmap. The quality of result keyword research depends on mindmap quality.
So I analyse the site and Google Analytics Search Queries (I need access to Google Analytics) to make a mindmap. A simple basic mindmap looks like that:
Step 2. Competitors Keyword Research
I use Serpstat (analogue of SemRush) to analyse organic SERP and competitors. The goal is to find missing words or new ideas for branches.
After that, I add new words to the mindmap.
Step 3. Approve Keyword MindMap With the Client
I send the mindmap to the client for feedback. Maybe I missed something or added unnecessary words.
Step 4. Adjust Keywords Based on Client’s Feedback
After feedback I correct the mindmap if necessary.
Step 5. Generate Phrases and Pre-Keywords
I generate phrases by multiplying branches of the mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:
- booking realestate nai kharn
- booking realestate kata
- booking realestate patong
- booking real estate nai kharn
- booking real estate kata
- booking real estate patong
- booking property nai kharn
- booking property kata
- booking property patong
- booking apartments nai kharn
- booking apartments kata
- booking apartments patong
- booking aparts nai kharn
- booking aparts kata
- booking aparts patong
- booking villa nai kharn
- booking villa kata
- booking villa patong
- booking house nai kharn
- booking house kata
- booking house patong
- booking home nai kharn
- booking home kata
- booking home patong
- booking condo nai kharn
- booking condo kata
- booking condo patong
- booking townhouse nai kharn
- booking townhouse kata
- booking townhouse patong
- search realestate nai kharn
- search realestate kata
- search realestate patong
- search real estate nai kharn
- search real estate kata
- search real estate patong
- search property nai kharn
- search property kata
- search property patong
- search apartments nai kharn
- search apartments kata
- search apartments patong
- search aparts nai kharn
- search aparts kata
- search aparts patong
- search villa nai kharn
- search villa kata
- search villa patong
- search house nai kharn
- search house kata
- search house patong
- search home nai kharn
- search home kata
- search home patong
- search condo nai kharn
- search condo kata
- search condo patong
- search townhouse nai kharn
- search townhouse kata
- search townhouse patong
- book realestate nai kharn
- book realestate kata
- book realestate patong
- book real estate nai kharn
- book real estate kata
- book real estate patong
- book property nai kharn
- book property kata
- book property patong
- book apartments nai kharn
- book apartments kata
- book apartments patong
- book aparts nai kharn
- book aparts kata
- book aparts patong
- book villa nai kharn
- book villa kata
- book villa patong
- book house nai kharn
- book house kata
- book house patong
- book home nai kharn
- book home kata
- book home patong
- book condo nai kharn
- book condo kata
- book condo patong
- book townhouse nai kharn
- book townhouse kata
- book townhouse patong
- find realestate nai kharn
- find realestate kata
- find realestate patong
- find real estate nai kharn
- find real estate kata
- find real estate patong
- find property nai kharn
- find property kata
- find property patong
- find apartments nai kharn
- find apartments kata
- find apartments patong
- find aparts nai kharn
- find aparts kata
- find aparts patong
- find villa nai kharn
- find villa kata
- find villa patong
- find house nai kharn
- find house kata
- find house patong
- find home nai kharn
- find home kata
- find home patong
- find condo nai kharn
- find condo kata
- find condo patong
- find townhouse nai kharn
- find townhouse kata
- find townhouse patong
- rental realestate nai kharn
- rental realestate kata
- rental realestate patong
- rental real estate nai kharn
- rental real estate kata
- rental real estate patong
- rental property nai kharn
- rental property kata
- rental property patong
- rental apartments nai kharn
- rental apartments kata
- rental apartments patong
- rental aparts nai kharn
- rental aparts kata
- rental aparts patong
- rental villa nai kharn
- rental villa kata
- rental villa patong
- rental house nai kharn
- rental house kata
- rental house patong
- rental home nai kharn
- rental home kata
- rental home patong
- rental condo nai kharn
- rental condo kata
- rental condo patong
- rental townhouse nai kharn
- rental townhouse kata
- rental townhouse patong
- rent realestate nai kharn
- rent realestate kata
- rent realestate patong
- rent real estate nai kharn
- rent real estate kata
- rent real estate patong
- rent property nai kharn
- rent property kata
- rent property patong
- rent apartments nai kharn
- rent apartments kata
- rent apartments patong
- rent aparts nai kharn
- rent aparts kata
- rent aparts patong
- rent villa nai kharn
- rent villa kata
- rent villa patong
- rent house nai kharn
- rent house kata
- rent house patong
- rent home nai kharn
- rent home kata
- rent home patong
- rent condo nai kharn
- rent condo kata
- rent condo patong
- rent townhouse nai kharn
- rent townhouse kata
- rent townhouse patong
I multiply the main branches in different combinations.
Step 6. Parsing
I parse each generated phrase on the previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.
Step 7. Cleaning
I analyse the result keywords and delete:
- keyword with low volume
- negative keywords
In this step, I also receive negative keyword lists.
Step 8. Grouping (Optional)
If I do not use SKAgs, I group result KeyWords on AdGroups.
The Result of KeyWords Research in Google Spreadsheet with the following lists:
- List 1 – All parsed keywords
- List 2 – Cleaned KeyWords (ready for use on Google Ads)
- List 3 – Negative KeyWords (ready for use in Google Ads)
Conclusion
If you need any help with PPC keyword research for real estate companies, feel free to contact our experts.
