How To Make KeyWord Research for Real Estate PPC Google AdWords
KeyWord Research — base of Search PPC ad in Google AdWords. I describe process of keyword research for real estate company, agent, property management company, investors.
Ok. Let`s start. Step by Step. For example I make keyword research fo local real estate company in Phuket (Thailand) with such activities:
- rent and sale real estate in Phuket (Thailand)
- investment in real estate
- property management
Step 1 Basic mindmap
Main part of keyword research for me is mindmap. Quality of result keyword research depends on mindmap quality.
So I analyse site, Google Analytics Search Queries (need access to Google Analytics) to make mindmap. Simple basic mindmap will be (file).
Rent Real Estate in Phuket PPC mindmap
Step 2 Competitiors Research
I use SerpStat (analogue of SemRush) to analytics organic SERP and competitors. Goal is to find missing words or new ideas for branches.
After that I add new words to mindmap.
Step 3 Approve MindMap
Result mindmap I send to client for feedback. Maybe I missed something or added unnecessary words.
Step 4 Correct
After feedback if necessary I correct mindmap.
Step 5 Generate Phrases and pre-keywords
I generate phrases by multiply branches of mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:
- booking realestate nai kharn
- booking realestate kata
- booking realestate patong
- booking real estate nai kharn
- booking real estate kata
- booking real estate patong
- booking property nai kharn
- booking property kata
- booking property patong
- booking apartments nai kharn
- booking apartments kata
- booking apartments patong
- booking aparts nai kharn
- booking aparts kata
- booking aparts patong
- booking villa nai kharn
- booking villa kata
- booking villa patong
- booking house nai kharn
- booking house kata
- booking house patong
- booking home nai kharn
- booking home kata
- booking home patong
- booking condo nai kharn
- booking condo kata
- booking condo patong
- booking townhouse nai kharn
- booking townhouse kata
- booking townhouse patong
- search realestate nai kharn
- search realestate kata
- search realestate patong
- search real estate nai kharn
- search real estate kata
- search real estate patong
- search property nai kharn
- search property kata
- search property patong
- search apartments nai kharn
- search apartments kata
- search apartments patong
- search aparts nai kharn
- search aparts kata
- search aparts patong
- search villa nai kharn
- search villa kata
- search villa patong
- search house nai kharn
- search house kata
- search house patong
- search home nai kharn
- search home kata
- search home patong
- search condo nai kharn
- search condo kata
- search condo patong
- search townhouse nai kharn
- search townhouse kata
- search townhouse patong
- book realestate nai kharn
- book realestate kata
- book realestate patong
- book real estate nai kharn
- book real estate kata
- book real estate patong
- book property nai kharn
- book property kata
- book property patong
- book apartments nai kharn
- book apartments kata
- book apartments patong
- book aparts nai kharn
- book aparts kata
- book aparts patong
- book villa nai kharn
- book villa kata
- book villa patong
- book house nai kharn
- book house kata
- book house patong
- book home nai kharn
- book home kata
- book home patong
- book condo nai kharn
- book condo kata
- book condo patong
- book townhouse nai kharn
- book townhouse kata
- book townhouse patong
- find realestate nai kharn
- find realestate kata
- find realestate patong
- find real estate nai kharn
- find real estate kata
- find real estate patong
- find property nai kharn
- find property kata
- find property patong
- find apartments nai kharn
- find apartments kata
- find apartments patong
- find aparts nai kharn
- find aparts kata
- find aparts patong
- find villa nai kharn
- find villa kata
- find villa patong
- find house nai kharn
- find house kata
- find house patong
- find home nai kharn
- find home kata
- find home patong
- find condo nai kharn
- find condo kata
- find condo patong
- find townhouse nai kharn
- find townhouse kata
- find townhouse patong
- rental realestate nai kharn
- rental realestate kata
- rental realestate patong
- rental real estate nai kharn
- rental real estate kata
- rental real estate patong
- rental property nai kharn
- rental property kata
- rental property patong
- rental apartments nai kharn
- rental apartments kata
- rental apartments patong
- rental aparts nai kharn
- rental aparts kata
- rental aparts patong
- rental villa nai kharn
- rental villa kata
- rental villa patong
- rental house nai kharn
- rental house kata
- rental house patong
- rental home nai kharn
- rental home kata
- rental home patong
- rental condo nai kharn
- rental condo kata
- rental condo patong
- rental townhouse nai kharn
- rental townhouse kata
- rental townhouse patong
- rent realestate nai kharn
- rent realestate kata
- rent realestate patong
- rent real estate nai kharn
- rent real estate kata
- rent real estate patong
- rent property nai kharn
- rent property kata
- rent property patong
- rent apartments nai kharn
- rent apartments kata
- rent apartments patong
- rent aparts nai kharn
- rent aparts kata
- rent aparts patong
- rent villa nai kharn
- rent villa kata
- rent villa patong
- rent house nai kharn
- rent house kata
- rent house patong
- rent home nai kharn
- rent home kata
- rent home patong
- rent condo nai kharn
- rent condo kata
- rent condo patong
- rent townhouse nai kharn
- rent townhouse kata
- rent townhouse patong
etc I multiply main branches in different combinations.
Step 6 Parsing
I parse each generated phrase on previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.
Step 7 Cleaning
I Analyse result keywords and delete:
- keyword with low volume
- negative keywords
On this step I also receive negative keywords lists.
Step 8 Grouping (optional)
If I do not use SKAgs – I group result KeyWords on AdGroups
The Result of KeyWords Research is Google Spreadsheet with follow lists:
- List 1 – All parsed keywords
- List 2 – Cleaned KeyWords (ready for use on Google AdWords)
- List 3 – Negative KeyWords (ready for use in AdWords)