Guide: Call Reporting and Call Conversions for Google Ads
What Is It?
With Call reporting, you can set up call tracking and understand which ads and keywords lead to conversions.
What Is It For?
According to the analytics, call-tracking service in the part of calls is on average 72% of the total sum of calls. In medicine, 92% of clients contact through a call, and the conversion to a call is 3.61%. Be sure to connect the call reporting if you work in such fields as real estate, medicine, construction, tourism, auto, or beauty and health. The percentage of calls in these sectors is up to 79%.
How to Apply?
According to the data conversion calls can make optimization campaigns:
- choose the right strategy for target CPA;
- connect the “conversion optimizer”;
- search keywords and to make conversion of alpha-beta campaign;
- disable keywords and/or ads, which do not generate conversions;
- calculate ROI on calls.
How to set up «Call reporting» in 3 steps?
Step 1: Set up the Conversion
Go: Tools → conversions → +conversion (red button) → phone calls. Then choose Calls from ads using call extensions or call-only ads.
Phone Calls AdWords.
Add a new conversion.
Specify the name of the conversion value, call length, count, category and save.
Call conversion Settings.
Set up calls with Google AdWords conversions.
Step 2: Connect the Conversion of Google AdWords Editor
Go to the Google AdWords Editor. Click the button “get recent changes” → “more data”.
Call Ads in AdWords.
Turn on “call reporting”.
In the «Ads» tab, select “call-only ads”. Put “included” in the “call reporting”. Choose your conversion to “conversion action”.
Step 3. Bind to the Ads Google Phone Number
Select the desired type of campaign “call only”. In the tab “Ads” select all ads.
Change Ads in AdWords.
Change the advertisement.
Edit → change ads. In the tab “Show my ad with” choose “Google forwarding phone number”.
Use Google Forwarding number.
Connecting the Google phone number in the ad.
Now you are considered for conversion calls.