5 Must-Have Shopify Apps That We Use to Scale Ecommerce Sales at Lira

Solution: Feed for google shopping app

https://apps.shopify.com/google-shopping-feed

The huge advantage of this app is that it’s totally multipurpose — it integrates not only with the Merchant Center but also with Facebook Ads and Microsoft Ads (Bing). The application transmits a feed with product data live, and it works flawlessly. It is convenient to correct titles and product descriptions in the application. There is no need to set time-consuming conversion rules in the Merchant Center. We are ready to recommend Feed for google shopping, it has been tested in practice on multiple cases, on projects with different revenues from $300/day to $30,000/day.

Solution: any of the eligible reviews aggregators by Google

The list of eligible reviews aggregators:

https://support.google.com/merchants/answer/7045996

Ads with reviews give more credibility to the product and store to the user even before going to the website. These ads are bright and attract more attention. This directly affects CTR and sales. Have a look at the way how ads with reviews stand out against ordinary ads:

Shopify has a variety of website review aggregators, but not all of them can connect to the Merchant Center. Google approves aggregators that meet a number of requirements, and one of the important points is verified reviews from real buyers. Find a link to the list of approved aggregators above. You can choose any of them that suits you and that is presented in Shopify. All of them seamlessly connect to the Merchant Center and submit reviews to advertisements.

It is also possible to connect applications that are not on this list. The application must have integration with Google (you can see it on the application’s website). And when applying for a connection to the Merchant Center, you need to indicate that the application is not an eligible aggregator and that it is a third-party integration. Then the app will be connected, but it will take more time. So we connected the Opinew Product Reviews App on one of the projects, it was possible to connect, but we waited 4 months (even though the condition for the minimum number of reviews was met initially).

Check out our article on Google Product Ratings for additional information

Solution: Klaviyo app

https://apps.shopify.com/klaviyo-email-marketing

You don’t need to hire an email marketer to launch an abandoned cart email campaign, just install Klaviyo and set up ready-made templates. That is why we choose this application — inside there are ready-to-use emailing scripts with all the necessary settings, which you just need to activate:

Inside the template, select triggers, activate prepared text messages, set the intervals for sending emails and change subjects and texts if necessary, you can also add discount coupons, and you’re done. An example of a configured email conversation:

We also recommend experimenting with different settings and texts to find the best combinations. You can measure the results in the Analytics section inside Klaviyo.

Solution: ReConvert Upsell & Cross-Sell app

https://apps.shopify.com/reconvert-upsell-cross-sell

That can be a great discovery for many merchants or e-commerce PPC experts — the number of repeat purchases can be increased on the Thank you page, immediately after the customer makes the first purchase. Moreover, the same product that the buyer has just purchased is getting sold well with the offered discount:

The application also allows you to offer another product that may be interesting to the client:

There are many other features that we recommend experimenting with to get more sales on the Thank you page. On the projects we run, this application brings up to 5% of additional orders.

Solution: Frequently Bought Together app

https://apps.shopify.com/frequently-bought-together

With Frequently Bought Together, you can add a section with additional product recommendations to a product card. Moreover, the application independently selects the products that are worth recommending so that it is most likely to be bought. This selection is based on machine learning, which analyzes the entire history of purchases on your website.

You can also create such recommendations and bundles manually. And for more motivation to buy, give a discount on such a bundle:

The app is getting configured quickly and allows you to start getting results from the first day of use. The design automatically adjusts to the design of your website and you can choose where to place this block. The app has responsive technical support, always ready to help.

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We hope this review will help you choose apps for your Shopify store and make your digital marketing even more effective, bringing you satisfied customers and high sales.

If you want to learn how to add GTM to Shopify, check out our article on how to set up Google Tag Manager on Shopify where you will find 2 ways to do it including apps.

We have extensive experience in running PPC for eCommerce sites. You can order setup and optimization of your e-commerce ad campaigns in our agency

If you have any questions, write them in the comments or use the special form if the question contains confidential information.