Finom, a B2B financial service startup that provides online financial services for SMEs, freelancers and the self-employed in Europe, has a proven answer to that question. Finom partnered with Lira on digital marketing to test performance channels, including Google Ads.
Headquartered in the Netherlands, Finom started as a global player from day one. After a successful launch of invoicing MVP in Italy, they started to expand rapidly into other European markets with other banking services.
Their next target market was France, and then Germany, where they faced severe competition and thus a high cost of customer acquisition. The challenge was clear: how to obtain a fair share of such a mature market as the German one, yet stay profitable?