How to Use ChatGPT in Marketing

ChatGPT is a great free tool that can help us automate many routine marketing tasks. Let’s have a look at some of them that will definitely save your time and energy.

ChatGPT is an AI tool created by OpenAI. Since the moment ChatGPT was released it has gone viral. 

ChatGPT is a conversational robot that was trained on a huge amount of text data and it interacts with us as if it were a real person. You can ask it questions like “Creative ideas for a 15-year-old’s birthday” and immediately get a list of ideas. The robot also writes essays, poems, songs, answer test questions and many other things.

The chatbot isn’t perfect and has some limitations:

• Limited knowledge of the world after 2021.
• It may occasionally provide misleading information or harmful instructions.

Here is what Elon Musk thinks about ChatGPT:

ChatGPT is scary good. We are not far from dangerously strong AI.

— Elon Musk (@elonmusk) December 3, 2022

We’ve put together 11 examples of how ChatGPT can be used in marketing. It is important to understand that this AI does not replace people, but helps processes. It’s especially useful as a starting point. 

ChatGPT can be both an incredible source of inspiration and a tool to successfully complete a task.

With ChatGPT, you can conduct market research in no time. We asked it to provide the top 7 American companies in the e-commerce outdoors industry and here is what we got:

You can successfully utilize ChatGPT while managing your site’s SEO. For example, it’s easy to generate topics related to keywords, manage lists of keywords (classify, cluster, translate).

We asked the robot to cluster a list of keywords into groups based on their semantic relevance:

Here is the result we got:

ChatGPT can help you create articles and posts for social media. It’s a valuable tool if you run out of ideas on what and how to write.

For example, you want to write an article about PPC trends in 2023. ChatGPT can suggest alternatives to this headline to make it more interesting for future readers. Moreover, if you ask the robot to create the article outline (table of contents), this task will be completed in just 3 seconds:

Here we asked the chat to prepare an Instagram post about how to create a customer profile. We asked it to write in short sentences and provided the target audience. ChatGPT also included relevant emojis and hashtags:

Need to write an email in a few seconds? Never been so easy! We asked ChatGPT to write a cold email to publish a free guest post on a site. We specified how long the email should be:

Make your ad copy more attractive to your potential customers. Let’s show you an example of how you can write more effective headlines. We asked ChatGPT to write 5 headlines with better CTR (clickthrough rate) than the one we provided:

Create several powerful variants of call to action (CTA) for your ad campaign:

Create FAQ in no time to answer questions your target audience may be curious about! Below the robot generated 7 answers and questions for Columbia Sportswear:

E-commerce sites can also benefit from ChatGPT. For example, it can create a sitemap for an online store. We asked the AI to do this for a brand that will sell earrings on Etsy:

Did you know that Shopify is the world’s most popular e-commerce platform for building online stores? Learn more invaluable insight in our article on key e-commerce statistics.

We asked the robot to generate a Facebook ads campaign strategy for an online store including copy, format, targeting, optimization, etc. A short description of the target audience is also included. We got a detailed strategy:

Check out our article on e-commerce PPC strategy to learn how to make your digital advertising perform better.

ChatGPT will create a meta description for your blog post. Look at the meta description the chat created for a yoga blog post:

The AI can even make scripts for Tik Tok! We asked it to write a script for a Tik Tok influencer to promote chocolate bars that are sugar-free and contain only natural ingredients:

Faced with a lack of inspiration and can’t come up with new topics for your blog? ChatGPT can fix this.

First, get your sitemap (a list of your website URLs). You can use either of two ways to do this: go to Search Console and find it there or just enter your website URL in the browser and add /sitemap.xml or /sitemap_index.xml.

You need your blog posts. Copy all of them. You can use Google Sheets.

The next step is to paste the posts into the chat and ask it to suggest new topics for your blog. It will analyze existing articles and generate new ideas:

Thus, you will have many ideas for new posts. In addition, your site has every chance to rank higher, as there will be many relevant articles on the blog.

ChatGPT saves a lot of our time by automating numerous tasks. But we shouldn’t worry that it’s created to replace marketers and other digital specialists — ChatGPT is to assist us with routine matters.

Check out other valuable articles and guides in our e-commerce PPC library.

Marketing Specialist and Content Writer at Lira Agency. I enjoy creating valuable and informative content for our clients and visitors. I spend my free time reading books on marketing and psychology.