20 Ways to Promote Home Repair Businesses in the USA

Free Business Profile.

A free trial of the Upgrade Package is available. You can use the Upgrade Package features for free for 14 days; afterward, the cost starts at $6 per day. The subscription can be canceled at any time before the free trial ends.

Yelp Ads.
This feature allows Yelp users to discover a business exactly when they are searching for services. The company profile appears at the top and bottom of search results, on competitor pages, and in other key locations. At launch, advertisers receive an additional $300 for Yelp Ads.

Easy and fast customer interaction.
The Yelp for Business mobile app enables instant responses to customer inquiries and messages.

Portfolio.
In some categories, businesses can create a portfolio with photos and project descriptions.

Performance tracking.
The app includes a simple dashboard for monitoring business performance and customer engagement metrics.

High Competition. Yelp has 5.8 million active business pages. Before making a decision, 90% of Yelp users compare multiple options.

Competitor Ads. Yelp may promote competitors near your business profile if they pay for advertising.

Risk of Fake Reviews. Businesses are not protected from negative reviews left by competitors, which can harm their reputation.

No subscription fees or extra charges. You only pay for posting an ad. Paid listings stay on the site for 30 days.

Ease of use. Posting an ad on Craigslist takes minimal time and requires no special knowledge or skills. You can quickly add details about your services, contact information, and project photos.

Local service promotion. Craigslist is organized by cities and neighborhoods, making it an effective platform for promoting local services.

You cannot move an active paid listing to the top of the ads. You need to create and purchase a new listing or repost it for it to appear at the top of search results sorted by “date.”

High competition and spam. Craigslist has a large number of ads in every category. Your ad can quickly get lost, especially in competitive industries. Spam listings are also common.

No ratings or reviews. Unlike platforms like Yelp or Angi, Craigslist does not have ratings or customer reviews.

No control over leads. There is a risk of receiving unqualified or irrelevant leads.

Local audience. On Nextdoor, you can target users within a few miles of your business.

Free options. Creating a business profile and posting on Nextdoor is free.

Nextdoor Ads. Paid advertising on the platform helps increase brand awareness in communities, promote upcoming events and discounts, attract new customers, and more.

Limited reach. Nextdoor has a smaller audience compared to major social networks.

Dependence on user activity. The effectiveness of Nextdoor depends on the engagement of the local community.

Challenging ROI measurement. Unlike other platforms, Nextdoor lacks advanced conversion tracking tools, making it difficult to evaluate the channel’s effectiveness.

A platform specializing in the home industry. Houzz focuses on design and renovation, making it an ideal platform for businesses in Home Design & Remodeling, Home Repair & Improvement, Cleaning, Outdoor & Garden to connect with potential clients.

Portfolio and reviews. Businesses can create profiles showcasing photos of their work and receive customer reviews.

Educational content. The platform allows users to publish blog articles, demonstrating expertise in their field.

Professional tools. Houzz Pro offers specialized tools for project management and client communication. A free trial lasts 30 days, after which the service costs $129 per month.

Advertising and promotion. Paid promotion options are available to increase visibility.

Lead quality. Some businesses find highly qualified leads, while others encounter price shoppers (customers primarily looking for the lowest price) or leads that do not convert.

High cost of premium features and advertising. For example, advertising starts at $499 per month.

Target audience. Thumbtack is used by people actively looking for contractors, including those in the Home Repair & Improvement industry. Users already have the intent to order a service.

Easy start for small businesses. Registration on Thumbtack is free.

Targeting settings. With targeting settings, you can specify where you want to work (down to the ZIP code), on which days and hours, and which services you are willing to provide. You can also indicate which services you do not offer. If a client contacts you and their request matches your settings, you automatically pay for that lead.

Integration with other platforms. Seamless integration with Housecall Pro, GoSite, Workiz, Oncue, Jobber, plus discounts and exclusive offers on certain services.

Non-transparent pricing. Thumbtack uses a pay-per-lead model, meaning businesses pay for each potential inquiry, regardless of whether it converts into a customer. The cost of leads on Thumbtack depends on various factors, such as the type of service and the client’s location. Learn more about lead types on the platform here.

Dependence on reviews. As on many other platforms, reviews play a crucial role on Thumbtack. Additionally, you must have at least one review for your profile to appear in search results.

It is easy to create a profile. You can start receiving leads quickly since registration and profile setup take little time.

Targeted leads. The platform generates targeted leads, meaning you receive requests from people already looking for your services.

Reviews and ratings. HomeAdvisor users can leave reviews. A high rating will attract more clients who rely on reputation when choosing a contractor.

High competition. Project details and potential client contact information are shared with multiple service providers (up to 4).

Limited control options. The platform does not allow full control over lead parameters, which may result in requests from unsuitable regions or for irrelevant services.

No long-term marketing benefits after stopping work. For example, if you used Google Ads and stopped your campaigns, you still have a website and SEO. Potential clients can still find you and request services.

Target audience. Angi is a platform focused on home repair and maintenance services. Users actively search for contractors to complete specific tasks.

Ratings and reviews. Angi collects genuine reviews and ratings from clients. High ratings on the platform can increase trust and attract new customers.

It is important to contact leads quickly. Without software for instant lead response (within the first two minutes) or a dedicated manager, Angi will not deliver results.

Commissions. While listing a business on Angi is free, the platform charges for leads or service advertising. The cost of a potential lead ranges from $15 to $85+, depending on how competitive the local market is for a specific service.

Mandatory contract. A one-year contract with Angi is required, with an early termination fee of 35%.

It is easy to get started. Creating a profile on TaskRabbit takes minimal time and does not require special skills.

Flexible schedule. Taskers choose their own working hours and service areas.

Tips. Clients can send monetary rewards to contractors.

Convenience and communication security. After hiring a specialist through TaskRabbit, communication happens via in-app chat or calls. TaskRabbit recommends using chat as the primary communication method to keep all conversations documented.

The commission is paid by the client. Taskers receive payment based on their hourly rate, while the client covers the service fee.

Paid registration. The registration fee is $25.

Inconsistent client flow. TaskRabbit focuses on one-time and small jobs, making it an unreliable source of a steady client stream.

High competition. Many other companies and specialists on TaskRabbit are also looking for home repair jobs.

Quick start. You can create a profile and start receiving leads within a day.

No commissions or hidden fees. Professionals register on the platform for free and pay a certain number of “credits” when initiating contact with a selected lead. The platform pre-screens leads and only sends those who have verified their phone number and email.

Elite Pro service. This is an additional paid feature that highlights a business among competitors with a gold badge. Another advantage of Elite Pro is that contact details will be displayed in the profile, allowing clients to reach out directly.

Risk of expensive leads with low conversion rates. There is no guarantee that a paid lead will be qualified or even respond.

Immediate contact with leads is essential. Up to five companies receive the same lead, making a fast response one of the key success factors on the platform.

Opaque pricing. The cost of a lead is unknown until you register, making it difficult to assess whether the investment will be worthwhile.

Porch is a platform exclusively designed for Home Services. This key feature sets it apart from other lead generation websites, such as Bark, which cater to a wide range of industries.

Flexible payment system. Purchase leads individually, set a monthly budget to receive leads automatically, or combine both options.

Profile and portfolio. Showcase past projects, certifications, and client reviews.

Vetted Pro. Verified professionals receive a badge on their business profile, enhancing trust, and a 5% rebate on leads when purchasing the on-demand service. The Vetted Pro membership costs $360 per year.

Lead quality. As with many similar platforms, lead quality may vary.

High competition. Multiple contractors may receive the same offer, and there is no guarantee that the lead will convert into a contract.

Pay-Per-Call model. You only pay for relevant calls from potential customers. If a call does not meet the established quality criteria, you can request a refund.

Geotargeting. The ability to set service areas ensures you receive inquiries only from the desired locations.

Analytics tools. A customizable dashboard provides a complete overview of return on investment and can be tailored to business needs.

No commitments. There are no contracts or subscriptions—you can stop using the platform at any time.

Lead cost. Depending on the niche and region, call prices can be quite high.

Limited marketing control. Companies have no control over how and where their services are advertised.

Target audience. TopProz specializes in repair and construction services. Users of the platform are already interested in specific services, which increases the likelihood of receiving orders.

Flexibility in profile customization. TopProz allows specifying exact services, service areas, and working hours in the business profile, as well as adding photos. Clients can also leave reviews.

Free options. Using the Saddle product, such as setting service categories and service areas, verified leads, QR code stickers, profile setup, etc., does not require any costs.

Paid subscription for VanLynk. The cost of using the all-in-one tool for managing a Home Services business is $120 per month (per license).

Competition among contractors. The platform attracts many contractors, making the market highly competitive. New or lesser-known companies may find it difficult to stand out and receive orders.

Pay-per-click. Advertisers pay for clicks on ads, not impressions.

Full control. Google Ads allows control over the services offered, locations, ad display times, budgets, and more. The likelihood of attracting low-quality leads is minimized—provided that the ads are set up correctly and regularly optimized.

Variety of formats. Ads are shown in search results and on Google Maps. Google Performance Max can also be used. PMax is a combination of several types of ads: search, display, video ads, and more.

Expense control. Flexible budget control with daily limits or campaign limits, as well as advanced bidding strategies.

Detailed reporting. Google Ads provides reports on clicks, impressions, conversions with transparent end-to-end analytics.

Expertise is important. Google Ads is a fairly complex platform. Knowledge and experience are necessary for positive results.

It takes time. It may take several months for the results to stabilize.

Business verification. Required within 2 months after creating the ad account.

Quick setup. LSAs can be quickly launched if verification has already been successfully completed.

Display on Google Maps. Customers can also see LSA ads on maps.

Google Guaranteed badge. The Google Guaranteed badge indicates that the company has successfully passed Google’s verification, which increases user trust in the business.

Protection for customers from poor services. Google compensates up to $2000 (in the U.S.) to Home Repair clients for substandard services.

Unqualified leads. LSAs do not allow control over leads, which can result in irrelevant calls. You will still have to pay for these calls.

Enhanced verification. Companies operating in certain sectors undergo a more complex verification process by Google.

Fraud. Fraudsters often steal reviews from legitimate companies and present them as their own, causing legitimate businesses to lose leads.

A huge audience in the U.S. According to ComScore, Bing and its partners collectively account for 35.6% of the desktop search market in the U.S.

User demographics. Bing users are generally older than Google users, with the majority of the audience aged between 35 and 54. This age group is more likely to own property and require home maintenance services.

The average cost per click on Bing is 33% lower than on Google Ads. The cost per click in the Home Improvement & Repair category is $2.54.

Ad control. You can set targeting for different geographic regions, times, and days of the week, as well as configure demographic data.

Advertising on sites beyond Bing. Microsoft Ads also appear on Yahoo and MSN.

Limited ad formats. Microsoft offers fewer ad format options compared to Google Ads.

Small lead volume. Due to Bing’s lower popularity, the number of relevant search queries for Home Repair services will be significantly lower.

Fewer data for optimization. Due to the smaller volume of traffic, it may be more difficult to gather enough data to optimize campaigns.

Huge audience. Facebook is the most popular social network in the world. In the U.S., as of April 2024, the audience consists of 193.8 million users.

Easy setup. Launching Facebook Ads is simpler compared to launching Google Ads.

Advanced ad optimization mechanism. Facebook requires fewer data than Google Ads to find conversion audiences.

No need for large investments. You can start advertising on Facebook with a small budget. According to Wordstream, the average cost per click for the Home & Home Improvement category is $2.18, and the cost per lead is $24.29.

Low user intent on Facebook. Ads on Facebook are more focused on brand awareness than lead generation.

Not suitable for all niches. Facebook may not deliver results for companies specializing in emergency services (Plumbing, Locksmith).

Affordable leads. Unlike Google Ads, ongoing investments in SEO promotion are not required.

Targeted traffic. Users searching for Home Repair services on Google have high intent (intention to purchase a service).

Long-term results. Websites with a user-friendly interface and high-quality, useful content will remain at the top of search results for a long time, attracting potential customers.

Brand awareness growth. A website appearing in top positions boosts the company’s reputation, which positively impacts the conversion rate of visitors into customers.

Dependence on Google algorithms. Google algorithms are constantly updated and improved. If the system suspects aggressive promotion or rule violations, the website’s rankings may drop, or the site could be banned.

SEO takes time. The first leads may start coming weeks or months after starting work on the website.

Performance analysis. It is difficult to pinpoint which specific SEO actions led to the results.

Easy to create a profile. Filling out the profile takes just a few minutes.

Increased trust. A fully completed Google Business profile demonstrates the professionalism of the company. Positive customer reviews and high ratings further strengthen trust and encourage potential clients to choose you over competitors.

Direct communication with clients. Through Google Business Profile, you can interact directly with clients by responding to reviews, answering questions, and showcasing current offers through posts and updates.

Positive impact on SEO. Quality photos, reviews, and useful content can significantly improve website ranking in local search and attract more qualified leads.

Risk of getting banned. For example, this can happen when making updates to the profile.

Verification challenges. Company profiles in certain niches (such as Locksmith) can be difficult to verify.

Lack of control over leads. Google My Business does not allow filtering leads by services offered or other parameters.

Free listing. Creating and managing a profile does not require any investment.

Import from Google Business Profile. You can create a profile from scratch or import an existing Google Business Profile.

Integration with maps. The business profile is displayed on Bing Maps, making it easier for clients to find you.

Detailed company information. You can specify business hours, services, photos of completed work, and contact information. The profile also displays links to customer reviews from other sites (Yelp, Thumbtack, etc.).

Limited reach. The audience on Bing is much smaller compared to Google.

Weak analytics. The analytics tools do not allow you to determine which keywords trigger the display of your business profile.

No control over leads. For example, you cannot configure the services offered or demographic data.

Issues when updating the profile. You may encounter a situation where Microsoft requires you to re-verify your profile when making updates (such as changing the address, etc.).