Generating 40 Unique Leads Per Week for Automotive, Residential, and Commercial Locksmith Using Google Ads

The client has been operating a locksmith business in the USA for 10 years.

Priority services:

• Automotive locksmith
• Residential locksmith
• Commercial locksmith

The client had been focusing on the automotive sector for a long time. In just four months, we established a stable lead flow with a call cost of $12.

Following that success, the client decided to expand into residential and commercial services. We launched new Google Ads campaigns, and today, we generate 40 unique leads across all three sectors.

1. We implemented CallRail call tracking to identify call sources, analyze ad campaign effectiveness, and improve overall campaign performance.

2. We integrated Hubspot to identify high-quality calls and transfer this data to Google Ads for machine learning optimization.

3. We began tracking not only MQLs but also SQLs—in our case, these are clients who completed a payment. This allows Google Ads to optimize for attracting not just qualified leads (MQLs), but also those who convert into paying customers (SQLs).

4. Added targeting at the ZIP code level.

5. Launched two types of campaigns: Search and Local Performance Max, with the ability to display ads on Google Maps.

Result: we generate 40 leads per week with positive growth.