Lira is an Expert Digital Marketing Agency, situated in the heart of Yerevan. Catering to an international clientele, our specialties lie in PPC, SEO, Analytics, and CRO. As we scale, we’re eager to usher in the next generation of digital marketing enthusiasts.
Web Analyst (Google Ads, Server-Side Tracking, Call-Tracking) in Yerevan, Armenia
Why the Position is Open?
Due to the increased workload, we are looking for a Web Analyst who will establish an effective analytics and reporting system, assist with data integration, and enhance the conversion rates of our funnels.
What You Will Do
- Analytics and Tracking Setup:
- Set up web analytics systems. Experience with server-side tracking is a big plus.
- Work with pixels, tags, and conversion APIs.
- Implement and maintain Google Analytics 4, Google Tag Manager, Ringba, CallRail, Clarity, and Hotjar.
- Phone Analytics and Lead Generation:
- Set up call-tracking systems (e.g., Ringba, CallRail, CallFlows, AI Reps).
- Optimize marketing workflows and ping-tree schemas.
- Integrations and Automation:
- Integrate backend/CRM systems with advertising platforms (in collaboration with developers and using no-code solutions).
- Build and manage automated reporting systems and dashboards (e.g., Google Data Studio, Power BI, Looker).
- Analysis and Optimization:
- Analyze data from ad campaigns and lead generation.
- Identify growth and loss points in sales funnels and test hypotheses.
- Optimize landing pages and marketing workflows in collaboration with the digital marketing team.
What We Expect from You
- Experience with web analytics, server-side tracking, and call-tracking.
- Strong understanding of Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking.
- Experience with tracking in Google Ads, Facebook, CallRail, Ringba, and ping-tree schemas.
- Experience with CRM integrations and data transfer to advertising systems. Experience with HubSpot, Workiz, Zoho, and HighLevel is a plus.
- Experience in building dashboards in Looker Studio (Google Data Studio), Power BI, or similar tools.
- SQL and Python skills for data processing and analysis are a plus.
- Experience with A/B testing of landing pages and funnel optimization is a plus.
- Attention to detail, analytical mindset, and the ability to quickly understand complex processes.
- Knowledge of Russian and English is required.
Working Conditions
- Office-based position in Yerevan.
- Flexible schedule, but meeting deadlines is essential.
- Internship salary: $1,000 gross for the first 3 months.
- 50% reimbursement for training and courses.
- Work schedule: 5 days a week.
Why This Opportunity is Exciting
-
You will work on tasks for the U.S. market, gaining valuable experience for professional growth.
-
Join a stable company that has been successfully operating in the U.S. since 2017.
-
Access to training programs and modern technologies to enhance your professional skills.
Our Location
We are based at Republic of Armenia, Yerevan, Kanaker-Zeytun 0021, Azatutyan Avenue, 24/15.
Our Team
Our friendly and supportive team is the backbone of our agency.
We foster a positive and creative work environment, where collaboration and continuous learning are encouraged.
