Lira is an Expert Digital Marketing Agency, situated in the heart of Yerevan. Catering to an international clientele, our specialties lie in PPC, SEO, Analytics, and CRO. As we scale, we’re eager to usher in the next generation of digital marketing enthusiasts.
Junior PPC Specialist in Yerevan, Armenia
Key Responsibilities
Analyzing and optimizing advertising campaigns to ensure the achievement of target business metrics for each project.
Training in Google Ads to effectively manage international projects.
What You Will Do
- Managing paid traffic channels (Google Ads) according to the established plan.
- Setting up web analytics systems, tracking events and conversions (Yandex Metrica, Google Analytics) — training provided if necessary.
- Preparing and launching advertising campaigns, including:
- Creating a launch framework,
- Conducting keyword and audience research,
- Structuring ad accounts,
- Setting up ad campaigns,
- Writing ad copies while following information-style guidelines.
- Developing and testing hypotheses, running experiments.
- Analyzing the effectiveness of advertising campaigns and landing pages, evaluating experiments based on technical metrics (CTR, micro-conversions, CPC) and key business indicators (conversion rate, number and cost of leads/sales/macrosales/profit).
- Regular optimization of advertising campaigns and landing pages.
- Ensuring quality control of advertising campaigns and analytics systems.
- Preparing reports on completed tasks, achievement of business targets, and providing data-driven justifications for results.
Additional Skills You Will Gain as a Junior+ PPC Specialist
- Master Google Ads (if you have no prior experience with the platform).
- Gain experience in E-commerce advertising.
- Work on international projects (primarily in English).
- Build end-to-end analytics, integrate CRM systems with advertising platforms, set up offline conversions, and use offline data for campaign optimization.
- Analyze advertising campaigns, develop hypotheses, and test them in practice.
What We Expect from You
- Google Ads certification is required; Google Analytics certification is a plus.
- Advanced proficiency in MS Excel and Google Sheets, including complex formulas, filters, macros, pivot tables, and charts.
- Understanding the difference between working on something and actually finishing it.
- Strong writing skills, with experience in information-style writing (Illyakhov’s approach).
- Ability to make logical decisions and take responsibility for implementation in cases where no clear technical task is provided.
- Understanding how traffic converts into profit for clients; experience in end-to-end analytics (call tracking, CRM) is a plus, but training is available if needed.
- Basic knowledge of HTML, JavaScript, and regular expressions, specifically for working with Google Analytics, Yandex Metrica, Google Tag Manager, and retargeting.
- Strong communication skills and the ability to work in a distributed team.
- Highly responsible and consistently meet deadlines.
Working Conditions
- Office-based position in Yerevan. We need an engineer for a full-time position; freelance is not allowed.
- Projects are managed in Jira.
- Limited number of projects per engineer — the agency does not engage in mass client servicing, allowing engineers to fully immerse themselves in each project, apply their skills, conduct quality analytics and optimization, run experiments, and focus on professional growth.
- Qualified and reasonable clients, international projects.
- Challenging yet engaging projects, strictly within the agency’s specialization (we do not work with content portals).
- Support and mentorship from a senior PPC specialist.
- Mandatory participation in training seminars and courses.
- 50% reimbursement for any reasonable professional development expenses.
- Salary:
- Internship period: $600 gross (3 months).
- After internship: Starting from $800 gross, with further salary growth based on skill level and performance.
- Work schedule: 5 days a week; no work on holidays and weekends.
Key Conditions
- Fluent English and Russian is required.
- Freelance work is not allowed.
- Paid internship (3 months), with the possibility of early completion based on performance.
Why This Opportunity is Exciting
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You will work on tasks for the U.S. market, gaining valuable experience for professional growth.
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Join a stable company that has been successfully operating in the U.S. since 2017.
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Access to training programs and modern technologies to enhance your professional skills.
Our Location
We are based at Republic of Armenia, Yerevan, Kanaker-Zeytun 0021, Azatutyan Avenue, 24/15.
Our Team
Our friendly and supportive team is the backbone of our agency.
We foster a positive and creative work environment, where collaboration and continuous learning are encouraged.
