Slide The best Google Ads tactics and dedicated eCommerce PPC experts Growing online store sales via thoughtful PPC management Keep me updated on e-com news

Growing an eCommerce business with pay-per-click marketing can be really challenging. Plenty of tactics, channels to advertise across, and little details to think of. That is where our PPC team is ready to help you to increase the volume of sales.


Using proven solutions, we find customers who are interested in your products and interact with them at all stages of the purchase process. We also work with existing customers to increase loyalty and repeat sales

Google Smart Shopping

An advanced advertising tool based on a machine learning algorithm. The future of online advertising has already arrived

Google Ads

Boost online sales with Search, Display, Remarketing, YouTube Ads, Discovery Ads, DSA, Standard Shopping Campaign, UAC and more

Google Free Listings & Buy on Google

Merchant Center features that allows you to display free shopping ads

Merchant Center Support

A successful Google Shopping PPC starts with a well-maintained product feed and merchant center account

Microsoft Shopping (Bing)

Allows you to reach a new audience using search engines Microsoft Bing, Yahoo, AOL, DuckDuckGo

Facebook Ads

Introducing the brand and building a user database, as well as optimization for purchases
Smart Shopping campaigns drive results
conversion value

Advertisers see more than a 30% increase in conversion value on average when using Smart Shopping campaigns or Target ROAS for Shopping campaigns*

Launching and maintaining Smart Shopping campaigns requires fine-tuning, it should be tied to the business goals of your company, as well as thoughtful data management to train the algorithm of machine learning. Therefore, we will be in constant dialogue with you in order to understand what are your actual business needs, and we will put the efforts towards these needs and goals.

*Google Data, Jan 2018 – May 2019. Based on aggregated results of A/B traffic split for 690 advertisers using Smart Shopping campaigns and 142 campaigns using Target ROAS Smart Bidding for Shopping campaigns.

Is your website built on Shopify or another eCommerce platform?

We know that merchants face many challenges and have many questions when working with Shopify or other platforms, and we have a lot of experience in this field. Here are some examples of topics that we can consult you on and help:

  • How to set up Shopify integration with Merchant Center, Google Ads, and Google Analytics properly
  • How to display the reviews that are currently available on the website and customize them in Google Shopping
  • Prices in ads are displayed incorrectly
  • How to set up a promo code with a discount on certain products in your ad
  • Google sent a warning about account suspension after 28 days if the discrepancy between prices on the website and in the Merchant Center will not be corrected (product price, taxes, shipping)
  • Ads don’t display the whole product range available
  • What are the effective solutions to increase the average check, repeat purchases, and return of abandoned carts
Website UX audit is a significant part of our work

Website quality directly affects your business and the effectiveness of your advertising campaigns. Therefore, we will analyze your website, give an assessment and offer recommendations that will help to improve the user experience.

Featured case
E-commerce store Sibereon increased sales x10

Sibereon – an online store with products of its own brand Nisus for camping, fishing, hunting, and outdoor recreation. Market – the USA.

The key factor of success was the choice of Google Ads machine learning algorithms. The best result was brought by the Smart Shopping campaign – with its help we managed to get maximum impressions of the products and increase sales.


"With the right preparation process and thoughtful management, we were able to take advantage of machine learning benefits in Google Smart Shopping and multiply sales in a few weeks"
Aleksandr Akhmadyrshin, project manager
Sales increased
ROAS achieved
How We Work

1. Honest conversation

We'll start with a friendly conversation via email or call to understand what your business needs are right now, what ads you have tried before. At this stage, we want to understand your business, and we want you to understand our business. We will honestly tell you if we are the right agency for your particular case or not.

2. Audit and strategy

If we think we can help you, we will conduct a technical audit of your accounts as well as a marketing audit to see where your business is growing. Based on the analysis obtained, we will develop a strategy and action plan that will take into account your specific business goals and KPIs.

3. Implementation

We will implement the planned tasks, focusing on strategical and accurate actions. The entire progress of work will be transparent to you and visible in weekly reports.

4. Analysis and optimization

Our team will constantly track the ad campaigns results to assess whether we are making a profitable investment and whether the desired goals and KPIs are being achieved. Based on the data received, we will make decisions: optimize, disable or scale campaigns, as well as build new hypotheses for development
Why Lira?

Only certified specialists

We are a Premier Google Partner, the entire team has actual certification and constantly updating the knowledge

We care

And we mean it. We are looking for a long-term partnership because we care about every client and support his business growth with years

Global experience

We managed the ads for our clients in 19 countries in different languages, and supported the business expansion to new markets via PPC

Selected Clients Only

We don't take any project for the sake of the project. We work with selected businesses where we can really add value and bring the result


We are data-driven. We set clear KPIs, provide weekly and monthly reports, and we are open about our work process


We are a remote team and that's safety is important. We are happy to collaborate directly or via UpWork to control the agreement
Lira is Google Premium Partner agency

Only the most successful agencies receive the Google Premier Partner status. We are one of them.
Our experts have reached the highest level of official certification and have a proven track record in managing Google Ads products.

We’re not the best fit for everyone

We work with:

  • Companies at the growth stage, with proven market demand for the products
  • Companies that are ready to invest in ad spend from $2,000 per month
  • Companies looking for an agency that is capable of solving problems itself within the frame of business goals
  • Companies that understand our approach, share their values and vision with us

We don’t work with:

  • With companies that are at an early stage of development and yet to confirm their business idea
  • Companies looking for the lowest contractor price
  • Companies that are looking only for “working hands” to carry out their detailed described tasks under strict control

We only work with a client if we believe we can bring great results to the client’s company. Let’s start with a conversation about your business and your goals. We will give you an honest answer whether our agency is suitable for your particular case.

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