Posts tagged smart shopping
How to cope with Google Smart Shopping campaign and take it to stable results
Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results with minimum actions from an expert, it is as automated as possible. But it’s not that simple. We had to go through a tortuous path of testing hypotheses, adjusting strategies, and exploring all kinds of ways to optimize the campaign to achieve the target goals. We will share our experience in this article, as well as the tools that helped us achieve the result.