Posts tagged Google Ads

How to cope with Google Smart Shopping campaign and take it to stable results


Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results with minimum actions from an expert, it is as automated as possible. But it’s not that simple. We had to go through a tortuous path of testing hypotheses, adjusting strategies, and exploring all kinds of ways to optimize the campaign to achieve the target goals. We will share our experience in this article, as well as the tools that helped us achieve the result.

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How to track the results and optimize Google Ads campaigns effectively


In this article, I will describe go-to-action steps on how can you optimize your Google Ads campaigns. I will give you simple handy tips on increasing your Quality Score, and the ways to manage your keyword bidding, ad placements, and more.

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