How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

Feed Optimization: How to Improve Google Shopping Advertisements

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

How to cope with Google Smart Shopping campaign and take it to stable results

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

International Real Estate Advertising : specifics & recommendations

In this article we will talk about international real estate promotions and PPC specifics (buying, renting,...

AdWords Script For Cleaning GDN Placements By Placement`s Titles

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source...

How To Make KeyWord Research for Real Estate PPC Google Ads

KeyWord Research  — base of Search PPC ad in Google Ads. I describe process of keyword research for real...

3 Strategies of Search Remarketing Ads

Search Remarketing Ads is a great way to lead user to a conversion (if he was on our website, but didn’t...