Ecommerce PPC Strategy: How to Drive Sales With Online Ads

In 2021, online purchases were made by 2.14 billion people, which is 27% of the world’s population....

The Importance Of Correct Conversion Tracking For eCommerce Projects

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other...

Google Shopping Feed Optimization To Scale Your Sales

Google Shopping ads is not a highly controlled format. Ads collect most of their data from the feed. However, the...

How Web Analytics helps identify breakdowns in eCommerce Websites and what actions should be taken by online marketing team (real case)

We will share a case from our practice – how we discovered a breakdown in the payment system of an...