Posts tagged analytics

How Web Analytics helps to identify eCommerce website breakdown and what actions should be taken by the digital marketing team (practical case)


We will share a case from our practice – how we discovered a breakdown in the payment system of an online store, what reports were used and what actions were taken. The article will be useful not only for digital advertisers but also for owners or managers of e-commerce projects. In the end, there is a useful feature and advice on Google Smart Shopping campaigns, which are rarely written about.

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