Posts tagged adwords script

AdWords Script For Cleaning GDN Placements By Placement`s Titles

16.05.2017

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source for ppc lead generation. If you are not use it, you do not get all leads and conversions you could. But if you use GDN but do not clean you placement`s list, you waste your money for sites about games, recipes, films, fun, etc.

Easy but very routine solution could be weekly manual cleaning of all placements. It could be in next flow:

  1. Get placement report for last week or day (depends on how many traffic you get from GDN)
  2. Click in each placement with clicks or more than 3 impression to check placement
  3. If placement is about one of common “bad” fields that often waste money (sites about games, recipes, films, funny videos, etc), copy those placements to Negative placement`s list in Shared library.

This is not rocket science, but it`s hard, needs time and we have to do it, if we do not want to waste money.

That’s why we decided to develop AdWords script makes same proces. There are ready to use AdWords scripts below.

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