A quick guide on effective Google Ads campaign optimization Quality Score Negative Keywords Keywords Bidding Placements (for Google Display Network) Audiences Devices, location, time 1. Quality Score According to Google, Quality Score is an estimate of...
We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is a typical process to new clients in Lira. So we prepared ready-to-use audit template. You will find the main points further. The full PDF version of audit template...
In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems. The Yandex Direct advertising system focus on the Russian-speaking market, but its work with English-speaking market too and you can get the traffic from there. We...
When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain how to analyze advertising campaigns in such situation.We’ll use Google Analytics for the analysis. This analytic tool is...
In this article we will talk about international real estate promotions and PPC specifics (buying, renting, investing in real estate), what should you pay attention to, useful tips and insights for lead generation from different sources. 1. Set up the goals and target...
There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source for ppc lead generation. If you are not use it, you do not get all leads and conversions you could. But if you use GDN but do not clean you placement`s list, you waste...
What is it? With “Call reporting” can be customized call tracking conversions and understand which ads and keywordsgiven to conversion. What is it for? According to the analytics call-tracking service in the part of calls is on average 72% of the total sum of calls. In...
Keyword Research — base of Search PPC ad in Google Ads. I describe the process ofkeyword research for real estate companies, agents, property management companies,investors. Ok. Let`s start. Step by Step. For example, I do keyword research for a local real estate...
Search Remarketing Ads is a great way to lead user to a conversion (if he was on our website, but didn’t convert) or to generate repeat and cross sales. We use 3 strategies of Search Remarketing for Google Adwords: ConservativeModerateAggressive...
