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Get in touch
Logo Lira
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • Team
  • About Us
  • Contacts
Get in touch
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • Team
  • About Us
  • Contacts
  • Main
  • Services
    • eCommerce PPC management
    • Google Shopping Management
    • Microsoft Shopping Management
    • Online store Ads Audit
    • Leads generation
  • Portfolio
  • Blog
  • Team
  • About Us
  • Contacts

Blog About PPC, Analytics And Conversion Rate Optimization

How Can I Better Track Results And Optimize My PPC Campaigns On Google Ads?

A quick guide on effective Google Ads campaign optimization   Quality Score Negative Keywords Keywords Bidding Placements (for Google Display Network) Audiences Devices, location, time     1. Quality Score     According to Google, Quality Score is an estimate of...

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54

Yandex Direct Audit Template

We have been working with Yandex Direct for years, have a lot experience. Audit of existing Yandex ad campaigns is a typical process to new clients in Lira. So we prepared ready-to-use audit template. You will find the main points further. The full PDF version of audit template...

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37
comic style versus vs banner in yellow and turquoise color

Yandex Direct vs. Google Ads / Bing Ads

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems. The Yandex Direct advertising system focus on the Russian-speaking market, but its work with English-speaking market too and you can get the traffic from there. We...

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34

Manual For Analyzing Of Advertising Campaigns In Which Conversions Are Configured Wrong

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain how to analyze advertising campaigns in such situation.We’ll use Google Analytics for the analysis. This analytic tool is...

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16

International Real Estate Advertising : specifics & recommendations

In this article we will talk about international real estate promotions and PPC specifics (buying, renting, investing in real estate), what should you pay attention to, useful tips and insights for lead generation from different sources. 1. Set up the goals and target...

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10

Google Ads Script For Cleaning GDN Placements By Placement`s Titles

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source for ppc lead generation. If you are not use it, you do not get all leads and conversions you could. But if you use GDN but do not clean you placement`s list, you waste...

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10

Guide: Call Reporting and Call Conversions for Google Ads

What is it? With “Call reporting” can be customized call tracking conversions and understand which ads and keywordsgiven to conversion. What is it for? According to the analytics call-tracking service in the part of calls is on average 72% of the total sum of calls. In...

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8

How To Make Keyword Research for Real Estate PPC On Google Ads

Keyword Research  — base of Search PPC ad in Google Ads. I describe the process ofkeyword research for real estate companies, agents, property management companies,investors.   Ok. Let`s start. Step by Step. For example, I do keyword research for a local real estate...

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11

3 Strategies of Search Remarketing Ads

Search Remarketing Ads is a great way to lead user to a conversion (if he was on our website, but didn’t convert) or to generate repeat and cross sales. We use 3 strategies  of Search Remarketing for Google Adwords: ConservativeModerateAggressive...

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    Categories
    Analytics case study E-commerce Google Ads Microsoft Ads (Bing Ads) PPC Real Estate PPC Shopify Yandex.Direct
    Featured author image: Blog

    Artem Akulov

    Hi! I'm Founder & CEO at Lira. Read our blog - ask the questions and share your insights in the comments.

    Recent Posts
    • How fintech company Finom expanded into new markets July 22, 2022
    • Microsoft Ads (Bing) Free Product Listings: What Is It & Why You Must Have It July 18, 2022
    • How to Setup Microsoft Ads (Bing) Dynamic Remarketing on Shopify June 30, 2022

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