What is it and why Google Free Listings is a feature by Google that allows you to display Shopping ads on Google Shopping for free. The program is free, which is the biggest advantage. As a merchant, you pay nothing for participation and traffic. Google Free...
In this article, we will talk about how to improve an online store website in order to prepare it for paid traffic and increase the number of orders. (more…)
How to integrate Shopify with a Merchant Center, Facebook Ads, and MicrosoftAds account? How to transfer the reviews from the website directly to ads? How to return a customer who abandoned the cart? How to increase the averagecheck? How to increase repeat purchases? We talk...
We will share a case from our practice – how we discovered a breakdown in the payment system of an online store, what reports were used and what actions were taken.The article will be useful not only for digital advertisers but also for owners ormanagers of e-commerce...
Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results with minimum actions from an expert, it is as automated as possible. But it’s not that simple. We had to go through a tortuous path of testing,...
A quick guide on effective Google Ads campaign optimization Quality Score Negative Keywords Keywords Bidding Placements (for Google Display Network) Audiences Devices, location, time 1. Quality Score According to Google, Quality Score is an estimate of...
We have been working with Yandex Direct for years, have a lot experience. Audit ofexisting Yandex ad campaigns is a typical process to new clients in Lira. So we prepared ready-to-use audit template. You will find the main points further. The full PDF version of audit template is...
In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems. The Yandex Direct advertising system focus on the Russian-speaking market, but its work with English-speaking market too and you can get the traffic from there. We...
When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t configured at all. In this article we’ll explain how to analyze advertising campaigns in such situation.We’ll use Google Analytics for the analysis. This analytic tool is...
