How To Make KeyWord Research for Real Estate PPC Google Ads


KeyWord Research  — base of Search PPC ad in Google Ads. In this article, I will describe a process of keyword research for real estate companies, agents, property management companies, investors.

Ok. Let’s start. Step by Step. As an example I will make keyword research for a local real estate company in Phuket (Thailand) with such activities:

  • rent and sale real estate in Phuket (Thailand)
  • investment in real estate
  • property management

Step 1 Basic mindmap

The main part of keyword research for me is mindmap. Quality of result keyword research depends on mindmap quality.
So I analyze the site, Google Analytics Search Queries (need access to Google Analytics) to make mindmap. A simple basic mindmap will be (file).

Rent Real Estate in Phuket PPC mindmap Rent Real Estate in Phuket PPC mindmap

Step 2 Competitors Research

I use SerpStat (analog of SemRush) to analytics organic SERP and competitors. Goal is to find missing words or new ideas for branches.

After that I add new words to mindmap.

Step 3 Approve MindMap

Result mindmap I send to client for feedback. Maybe I missed something or added unnecessary words.

Step 4 Correct

After feedback if necessary I correct mindmap.

Step 5 Generate Phrases and pre-keywords

I generate phrases by multiply branches of mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:

  • booking realestate nai kharn
  • booking realestate kata
  • booking realestate patong
  • booking real estate nai kharn
  • booking real estate kata
  • booking real estate patong
  • booking property nai kharn
  • booking property kata
  • booking property patong
  • booking apartments nai kharn
  • booking apartments kata
  • booking apartments patong
  • booking aparts nai kharn
  • booking aparts kata
  • booking aparts patong
  • booking villa nai kharn
  • booking villa kata
  • booking villa patong
  • booking house nai kharn
  • booking house kata
  • booking house patong
  • booking home nai kharn
  • booking home kata
  • booking home patong
  • booking condo nai kharn
  • booking condo kata
  • booking condo patong
  • booking townhouse nai kharn
  • booking townhouse kata
  • booking townhouse patong
  • search realestate nai kharn
  • search realestate kata
  • search realestate patong
  • search real estate nai kharn
  • search real estate kata
  • search real estate patong
  • search property nai kharn
  • search property kata
  • search property patong
  • search apartments nai kharn
  • search apartments kata
  • search apartments patong
  • search aparts nai kharn
  • search aparts kata
  • search aparts patong
  • search villa nai kharn
  • search villa kata
  • search villa patong
  • search house nai kharn
  • search house kata
  • search house patong
  • search home nai kharn
  • search home kata
  • search home patong
  • search condo nai kharn
  • search condo kata
  • search condo patong
  • search townhouse nai kharn
  • search townhouse kata
  • search townhouse patong
  • book realestate nai kharn
  • book realestate kata
  • book realestate patong
  • book real estate nai kharn
  • book real estate kata
  • book real estate patong
  • book property nai kharn
  • book property kata
  • book property patong
  • book apartments nai kharn
  • book apartments kata
  • book apartments patong
  • book aparts nai kharn
  • book aparts kata
  • book aparts patong
  • book villa nai kharn
  • book villa kata
  • book villa patong
  • book house nai kharn
  • book house kata
  • book house patong
  • book home nai kharn
  • book home kata
  • book home patong
  • book condo nai kharn
  • book condo kata
  • book condo patong
  • book townhouse nai kharn
  • book townhouse kata
  • book townhouse patong
  • find realestate nai kharn
  • find realestate kata
  • find realestate patong
  • find real estate nai kharn
  • find real estate kata
  • find real estate patong
  • find property nai kharn
  • find property kata
  • find property patong
  • find apartments nai kharn
  • find apartments kata
  • find apartments patong
  • find aparts nai kharn
  • find aparts kata
  • find aparts patong
  • find villa nai kharn
  • find villa kata
  • find villa patong
  • find house nai kharn
  • find house kata
  • find house patong
  • find home nai kharn
  • find home kata
  • find home patong
  • find condo nai kharn
  • find condo kata
  • find condo patong
  • find townhouse nai kharn
  • find townhouse kata
  • find townhouse patong
  • rental realestate nai kharn
  • rental realestate kata
  • rental realestate patong
  • rental real estate nai kharn
  • rental real estate kata
  • rental real estate patong
  • rental property nai kharn
  • rental property kata
  • rental property patong
  • rental apartments nai kharn
  • rental apartments kata
  • rental apartments patong
  • rental aparts nai kharn
  • rental aparts kata
  • rental aparts patong
  • rental villa nai kharn
  • rental villa kata
  • rental villa patong
  • rental house nai kharn
  • rental house kata
  • rental house patong
  • rental home nai kharn
  • rental home kata
  • rental home patong
  • rental condo nai kharn
  • rental condo kata
  • rental condo patong
  • rental townhouse nai kharn
  • rental townhouse kata
  • rental townhouse patong
  • rent realestate nai kharn
  • rent realestate kata
  • rent realestate patong
  • rent real estate nai kharn
  • rent real estate kata
  • rent real estate patong
  • rent property nai kharn
  • rent property kata
  • rent property patong
  • rent apartments nai kharn
  • rent apartments kata
  • rent apartments patong
  • rent aparts nai kharn
  • rent aparts kata
  • rent aparts patong
  • rent villa nai kharn
  • rent villa kata
  • rent villa patong
  • rent house nai kharn
  • rent house kata
  • rent house patong
  • rent home nai kharn
  • rent home kata
  • rent home patong
  • rent condo nai kharn
  • rent condo kata
  • rent condo patong
  • rent townhouse nai kharn
  • rent townhouse kata
  • rent townhouse patong

etc I multiply main branches in different combinations.

Step 6 Parsing

I parse each generated phrase on the previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.

Step 7 Cleaning

I analyze result keywords and delete:

  • keyword with low volume
  • negative keywords

On this step, I also receive negative keyword lists.

Step 8 Grouping (optional)

If I do not use SKAGs – I group result KeyWords on AdGroups

The Result of KeyWords Research in Google Spreadsheet with following lists:

  1. List 1 – All parsed keywords
  2. List 2 – Cleaned KeyWords (ready for use on Google Ads)
  3. List 3 – Negative KeyWords (ready for use in Ads)

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Deep in each strategy.

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