KeyWord Research  — base of Search PPC ad in Google Ads. In this article, I will describe a process of keyword research for real estate companies, agents, property management companies, investors.

Ok. Let’s start. Step by Step. As an example I will make keyword research for a local real estate company in Phuket (Thailand) with such activities:

• rent and sale real estate in Phuket (Thailand)
• investment in real estate
• property management

Step 1 Basic mindmap

The main part of keyword research for me is mindmap. Quality of result keyword research depends on mindmap quality.
So I analyze the site, Google Analytics Search Queries (need access to Google Analytics) to make mindmap. A simple basic mindmap will be (file).

Rent Real Estate in Phuket PPC mindmap

Step 2 Competitors Research

I use SerpStat (analog of SemRush) to analytics organic SERP and competitors. Goal is to find missing words or new ideas for branches.

After that I add new words to mindmap.

Step 3 Approve MindMap

Result mindmap I send to client for feedback. Maybe I missed something or added unnecessary words.

Step 4 Correct

After feedback if necessary I correct mindmap.

Step 5 Generate Phrases and pre-keywords

I generate phrases by multiply branches of mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:

• booking realestate nai kharn
• booking realestate kata
• booking realestate patong
• booking real estate nai kharn
• booking real estate kata
• booking real estate patong
• booking property nai kharn
• booking property kata
• booking property patong
• booking apartments nai kharn
• booking apartments kata
• booking apartments patong
• booking aparts nai kharn
• booking aparts kata
• booking aparts patong
• booking villa nai kharn
• booking villa kata
• booking villa patong
• booking house nai kharn
• booking house kata
• booking house patong
• booking home nai kharn
• booking home kata
• booking home patong
• booking condo nai kharn
• booking condo kata
• booking condo patong
• booking townhouse nai kharn
• booking townhouse kata
• booking townhouse patong
• search realestate nai kharn
• search realestate kata
• search realestate patong
• search real estate nai kharn
• search real estate kata
• search real estate patong
• search property nai kharn
• search property kata
• search property patong
• search apartments nai kharn
• search apartments kata
• search apartments patong
• search aparts nai kharn
• search aparts kata
• search aparts patong
• search villa nai kharn
• search villa kata
• search villa patong
• search house nai kharn
• search house kata
• search house patong
• search home nai kharn
• search home kata
• search home patong
• search condo nai kharn
• search condo kata
• search condo patong
• search townhouse nai kharn
• search townhouse kata
• search townhouse patong
• book realestate nai kharn
• book realestate kata
• book realestate patong
• book real estate nai kharn
• book real estate kata
• book real estate patong
• book property nai kharn
• book property kata
• book property patong
• book apartments nai kharn
• book apartments kata
• book apartments patong
• book aparts nai kharn
• book aparts kata
• book aparts patong
• book villa nai kharn
• book villa kata
• book villa patong
• book house nai kharn
• book house kata
• book house patong
• book home nai kharn
• book home kata
• book home patong
• book condo nai kharn
• book condo kata
• book condo patong
• book townhouse nai kharn
• book townhouse kata
• book townhouse patong
• find realestate nai kharn
• find realestate kata
• find realestate patong
• find real estate nai kharn
• find real estate kata
• find real estate patong
• find property nai kharn
• find property kata
• find property patong
• find apartments nai kharn
• find apartments kata
• find apartments patong
• find aparts nai kharn
• find aparts kata
• find aparts patong
• find villa nai kharn
• find villa kata
• find villa patong
• find house nai kharn
• find house kata
• find house patong
• find home nai kharn
• find home kata
• find home patong
• find condo nai kharn
• find condo kata
• find condo patong
• find townhouse nai kharn
• find townhouse kata
• find townhouse patong
• rental realestate nai kharn
• rental realestate kata
• rental realestate patong
• rental real estate nai kharn
• rental real estate kata
• rental real estate patong
• rental property nai kharn
• rental property kata
• rental property patong
• rental apartments nai kharn
• rental apartments kata
• rental apartments patong
• rental aparts nai kharn
• rental aparts kata
• rental aparts patong
• rental villa nai kharn
• rental villa kata
• rental villa patong
• rental house nai kharn
• rental house kata
• rental house patong
• rental home nai kharn
• rental home kata
• rental home patong
• rental condo nai kharn
• rental condo kata
• rental condo patong
• rental townhouse nai kharn
• rental townhouse kata
• rental townhouse patong
• rent realestate nai kharn
• rent realestate kata
• rent realestate patong
• rent real estate nai kharn
• rent real estate kata
• rent real estate patong
• rent property nai kharn
• rent property kata
• rent property patong
• rent apartments nai kharn
• rent apartments kata
• rent apartments patong
• rent aparts nai kharn
• rent aparts kata
• rent aparts patong
• rent villa nai kharn
• rent villa kata
• rent villa patong
• rent house nai kharn
• rent house kata
• rent house patong
• rent home nai kharn
• rent home kata
• rent home patong
• rent condo nai kharn
• rent condo kata
• rent condo patong
• rent townhouse nai kharn
• rent townhouse kata
• rent townhouse patong

etc I multiply main branches in different combinations.

Step 6 Parsing

I parse each generated phrase on the previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.

Step 7 Cleaning

I analyze result keywords and delete:

• keyword with low volume
• negative keywords

On this step, I also receive negative keyword lists.

Step 8 Grouping (optional)

If I do not use SKAGs – I group result KeyWords on AdGroups

The Result of KeyWords Research in Google Spreadsheet with following lists:

1. List 1 – All parsed keywords
2. List 2 – Cleaned KeyWords (ready for use on Google Ads)
3. List 3 – Negative KeyWords (ready for use in Ads)