KeyWord Research — base of Search PPC ad in Google AdWords. I describe process of keyword research for real estate company, agent, property management company, investors.
Ok. Let`s start. Step by Step. For example I make keyword research fo local real estate company in Phuket (Thailand) with such activities:
Main part of keyword research for me is mindmap. Quality of result keyword research depends on mindmap quality.
So I analyse site, Google Analytics Search Queries (need access to Google Analytics) to make mindmap. Simple basic mindmap will be (file).
Rent Real Estate in Phuket PPC mindmap
I use SerpStat (analogue of SemRush) to analytics organic SERP and competitors. Goal is to find missing words or new ideas for branches.
After that I add new words to mindmap.
Result mindmap I send to client for feedback. Maybe I missed something or added unnecessary words.
After feedback if necessary I correct mindmap.
I generate phrases by multiply branches of mindmap. For example: if I multiply “What” + “Object” + “Where-Areas” I get phrases:
etc I multiply main branches in different combinations.
I parse each generated phrase on previous step via Special Software (KeyCollector + SerpStat). I receive deep keywords and variations.
I Analyse result keywords and delete:
On this step I also receive negative keywords lists.
If I do not use SKAgs – I group result KeyWords on AdGroups
The Result of KeyWords Research is Google Spreadsheet with follow lists: