With “Call reporting” can be customized call tracking conversions and understand which ads and keywords given to conversion.
According to the analytics call-tracking service in the part of calls is on average 72% of the total sum of calls. In medicine 92% of clients accessed through the call through the call, and the conversion to a call to the customer of 3.61%.
Be sure to connect the “call reporting”, if you are working: real estate, medicine, construction, tourism, auto, beauty health. The part of calls in these sectors by 79%.
According to the data conversion calls can make optimization campaigns:
How to set up «Call reporting» in 3 steps?
Go: Tools → conversions → +conversion (red button) → phone calls. Then choose “Calls from ads using call extensions or call-only ads”
Phone Calls AdWords
Add a new conversion
Specify the name of the conversion value, call length, count, category and save.
Call conversion Settings
Set up calls with Google AdWords conversions.
Go to the Google AdWords Editor. Click the button “get recent changes” → “more data”.
Call Ads in AdWords
Turn on “call reporting”
In the «Ads» tab, select “call-only ads”. Put “included” in the “call reporting”. Choose your conversion to “conversion action”.
Select the desired type of campaign “call only”. In the tab “ads” select all ads.
Change Ads in AdWords
Change the advertisement.
Edit → change ads. In the tab “Show my ad with” choose “Google forwarding phone number”.
Use Google Forwarding number
Connecting the Google phone number in the ad.
Now you are considered for conversion calls.