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    • Online store Ads Audit
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Get in touch
  • Main
  • Expertise
    • Online store Ads Audit
    • eCommerce PPC management
    • Leads generation
  • Blog
  • Portfolio
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  • About Us
  • Main
  • Expertise
    • Online store Ads Audit
    • eCommerce PPC management
    • Leads generation
  • Blog
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Google Ads

Category: Google Ads

The importance of correct conversion tracking for eCommerce projects

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other...

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January 31, 2022 by Xenia Volokitina

How to Prepare an Online Store for the Holiday Season

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

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November 18, 2021 by Xenia Volokitina

Feed Optimization: How to Improve Google Shopping Advertisements

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

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November 2, 2021 by Xenia Volokitina

How to set up the product ratings display in Google Ads

While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

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July 10, 2021 by Xenia Volokitina

How to cope with Google Smart Shopping campaign and take it to stable results

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

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February 9, 2021 by Xenia Volokitina

How can I better track the results and optimize my PPC campaigns (Google Ads)?

A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords...

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December 4, 2020 by Oxana Vitman

Yandex Direct vs. Google Ads / Bing Ads

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems....

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January 18, 2020 by Artur Svetozarov

Manual For Analyzing Of Advertising Campaigns In Which Conversions Are Configured Wrong

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t...

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December 31, 2019 by Artem Akulov

International Real Estate Advertising : specifics & recommendations

In this article we will talk about international real estate promotions and PPC specifics (buying, renting,...

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March 13, 2019 by Svetlana Pogodina

AdWords Script For Cleaning GDN Placements By Placement`s Titles

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source...

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May 16, 2017 by Artem Akulov
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    Artem Akulov

    Hi! I'm Founder & CEO at Lira. Read our blog - ask the questions and share your insights in the comments.

    Recent Posts
    • The importance of correct conversion tracking for eCommerce projects January 31, 2022
    • How to Prepare an Online Store for the Holiday Season November 18, 2021
    • Feed Optimization: How to Improve Google Shopping Advertisements November 2, 2021

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