While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords...

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems....

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t...

In this article we will talk about international real estate promotions and PPC specifics (buying, renting,...

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source...

What is it? With “Call reporting” can be customized call tracking conversions and understand which ads and...

KeyWord Research  — base of Search PPC ad in Google Ads. I describe process of keyword research for real...

Search Remarketing Ads is a great way to lead user to a conversion (if he was on our website, but didn’t...