Category: Google Ads

In this article, I’ll explain why correct conversion tracking for eCommerce projects is crucial. What other...

Every autumn, the high season begins in retail. It is important for any online store to enter the season as...

Shopping ads are not a highly controlled format. Ads collect most of its data from the feed. However, the aesthetic...

While online competition is constantly increasing, it is crucial to be able to distinguish your product from...

Google Smart Shopping Campaign is a real deal for a PPC specialist. This campaign can produce brilliant results...

A quick guide on effective Google Ads campaign optimization Quality ScoreNegative KeywordsKeywords...

In the current article, we observe the main differences between Yandex Direct and Google Ads advertising systems....

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t...

In this article we will talk about international real estate promotions and PPC specifics (buying, renting,...

There is a huge amount of bad placements in Google Display Network (GDN). But in same time GDN is good source...