Category: Analytics

Google Ads and Google Analytics Attribution Models Guide

This article describes Google Ads and Google Analytics attribution models in detail....

October 31, 2022 by Vadim Turinov

A guide to Google Free Listings

What Is It and Why Google Free Listings is a feature by Google that allows you to display Shopping ads...

July 8, 2022 by Xenia Volokitina

Ecommerce PPC Strategy: How to Drive Sales With Online Ads

In 2021, 2.14 billion people bought products online, which is 27% of the world’s population. The...

June 13, 2022 by Aleksandr Akhmadyrshin

How Web Analytics Helps Identify Breakdowns in eCommerce Websites and What Actions Should Be Taken by Online Marketing Team (Real Case)

We will share a case from our practice — how we discovered a breakdown in the payment system of an...

April 2, 2021 by Aleksandr Akhmadyrshin

Manual for Analyzing Advertising Campaigns in Which Conversions Are Configured Wrong

When auditing third-party campaigns, sometimes it happens that conversions aren’t configured correctly or aren’t...

December 31, 2019 by Artem Akulov

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